Martina McBride Partners with Cheerios(R) to Inspire Americans To Take Care of Their Hearts
Contest Winner Committed to Heart Health Will Have Exclusive Access to McBride.
- (1888PressRelease) July 13, 2010 - MINNEAPOLIS, Minn. - Martina McBride believes in living a heart healthy lifestyle today so she can continue to do all the things she loves to do tomorrow. In partnership with Cheerios, McBride is recognizing Americans who show the same commitment with the Cheerios "Do What You Love" Contest (http://www.youtube.com/watch?v=mDR3y8dy0uY). The winner will have the chance of a lifetime to tour McBride's Nashville recording studio and get a private tour with her at the Country Music Hall of Fame® and Museum.
"Heart disease is the number one killer of women in America, but far too few of us understand how our everyday habits affect our heart health," said country-music superstar, Martina McBride. "Making smart, heart healthy lifestyle choices is key, which is why I am excited to team up with Cheerios to award people who put their hearts first."
The lucky winner will receive a prize from McBride and Cheerios that will make their heart skip a beat.
One music lover will tour the Country Music Hall of Fame® and Museum with McBride, hang out with her in her recording studio - the world famous Blackbird Studio in Nashville, Tenn. - and get VIP tickets to one of her upcoming concerts.
"Martina McBride values the importance of heart health so she can continue to do what she loves," said Jeff Hingher, brand marketing manager for Cheerios. "Through partnering with her on this contest, we hope to inspire Americans to become better caretakers of their hearts so they too can do more of what they love each day."
For a chance to win exclusive access to McBride, Americans must submit a 150-250 word original story and photo. The story and photo must showcase what they love to do and how they take care of themselves so they can continue to do it.
The Cheerios "Do What You Love" Contest runs through July 23 at www.Cheerios.com/love. Winners will be notified the week of August 10.
Enjoying Cheerios is an easy way to help maintain a healthy heart because the cereal is made with 100 percent whole grain oats, which can help lower cholesterol. To learn more about Cheerios and the "Do What You Love" Contest, please visit www.cheerios.com/Love/DoWhatYouLoveContestRules.aspx.
Visit http://www.youtube.com/watch?v=mDR3y8dy0uY to view Martina McBride's new video.
About Cheerios
Cheerios, America's No. 1 cereal, debuted in 1941 as Cheerioats. The nation's first ready-to-eat oat cereal has since become one of the most trusted and recognized brands in America. In fact, one of every eight boxes of cereal sold in America is a box of Cheerios. General Mills' popular franchise includes Cheerios, Honey Nut Cheerios, Frosted Cheerios, Apple Cinnamon Cheerios, MultiGrain Cheerios, Berry Burst Cheerios, Fruity Cheerios, Cheerios Crunch, Yogurt Burst Cheerios, Banana Nut Cheerios and Chocolate Cheerios. For more information, go to www.cheerios.com.
About General Mills
One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company's $1.2 billion proportionate share of joint venture net sales. Visit www.generalmills.com.
Contact:
Lisa Tomassen
763-293-2761
lisa.tomassen ( @ ) genmills dot com
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