MarketingAutomation.com Releases "The Ideal Marketing Automation Cycle", an Infographic
The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool.
- (1888PressRelease) January 22, 2012 - Chino Hills, CA - MarketingAutomation.com released "The Ideal Marketing Automation Cycle" today, an infographic that displays how a marketing automation program should work.
Joe Martinico, publisher of MarketingAutomation.com stated, "The ideal marketing automation cycle revolves around a Customer Relationship Management (CRM) tool and then it branches into several activities, products, and software programs." He pointed out that there are hundreds of marketing automation vendors and many of them claim to be total solutions, but that is rarely the case. Many businesses struggle to understand what marketing automation is, how it can help their business, and how to do it right.
So, What Is Marketing Automation?
The answer depends on who you ask. According to the infographic it starts with a CRM tool. Companies like Salesforce.com and Zoho.com provide this functionality for reasonable prices for any sized company. The very core of marketing automation requires that you keep good records of prospects and clients. This can only be accomplished if it is easy to add, import, and manage those records. Sales and customer support personnel should have easy access and good training up front.
Once your CRM is in place then you can put together the tools necessary to do the rest. The idea is to visualize your prospects and your sales cycle and then develop campaigns that attract leads, ensure follow-up with a proper balance of automation and salespeople, and to make sales closure much easier.
Mr. Martinico is passionate about the topic and claims that he's seen companies double and triple their sales in short order by doing this properly.
What Are the Steps?
The tools involve five functions:
~ Planning and Ideation
~ Lead Generation
~ Lead Management
~ Sales Closure
~ Analysis
Amongst these functions are methods and tools that automate the process along the way all feeding information back into your CRM as they do so.
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