Mark Berry's AMG Announces Strategic Relationship With Grit Media for Music Insertions

AMG and GRIT Will Assist With Insertions From Its Extensive Client Music Catalog and Spur Growth Opportunities. End Quote

(1888PressRelease) July 21, 2015 - Toronto - AMG, a global multimedia leader and creator of the acclaimed AttackTRAX Music Supervision system, announced today that AMG and Grit Media have formed an alliance whereby AMG supplies music content to Grit for usage in their sports video content exposing its clients music to a worldwide audience through its social media sites.

The strategic partnership will further grow and optimize AMG's digital and media footprint, generating even more mass awareness for the Grit Media global brand. The relationship will bring new benefits to all members of the Grit community.

"This strategic alliance will allow us to unlock the potential of our brand for years to come," said Mark Berry, Chairman at AMG. "With AMG's media and entertainment resources and Grit's technology and social media expertise, we're perfectly positioned for exposing our clients music to the world. The intersection of sports, fitness and lifestyle is a key focus at AMG, and we are extremely excited to have Grit utilizing our clients music. We look forward to their continued leadership as we help them to further consolidate their strong position and accelerate their growth into major international markets for many years to come."

Grit's vision is to be the definitive source for digital sports media worldwide that inspires the next generation. They create original digital videos that move beyond the scores and dive into global sports culture -- challenging the status quo, celebrating human accomplishments and highlighting important trends and analysis focusing on real stories for real people through original videos, photos and info graphics.

Mary Kim, Production Team for Grit states "Grit is excited to partner up with AMG in curating video content. Our videos are created in order to inspire, inform, and empower sports culture. And so the music we choose to use in our videos, play a huge role in doing that. We want our audience to experience the best visually and audibly. We are look forward to partnering with the AMG team, and leveraging our technology and video expertise to continue improving the experience for Grit followers and participants, as well as assist in growth worldwide."

Berry adds, "Through this partnership, we will create unprecedented brand awareness and an infectious fusion of visual sports entertainment and music. I am thrilled to work with the Grit brand that does so much good for so many people and that has such enormous potential."

About Mark S. Berry and AMG :
AMG is a leading entertainment & media company with an unparalleled client list of artists and content creators across film, television, music and digital media. Led by an experienced and innovative management team, AMG was formed in 1998 by international record producer, engineer and mixer Mark S. Berry.

Berry's extensive production, engineering and re-mixing talents has earned him 36 international gold and platinum records for some of the most industry's notables including Grammy and Juno nominated and award winning musical icons such as Davie Bowie, Duran Duran, Yes, Boy George, Billy Idol, Kool & The Gang, Cameo, Carly Simon, Joan Jett and many more. The company is headquartered in Toronto, Canada, with offices in NYC, LA, Hong Kong, Seoul and Beijing.

Through its partner companies, including award-winning global creative music supervision agency AttackTrax, AMG also provides clients with unique music advertising, music brand integration and marketing opportunities across traditional, social media, mobile, film, television and gaming platforms.

Already the owner of an extensive music publishing catalogue in affiliation with BMG Music, AMG's mission is to target potential acquisitions in the music, film & television industries ranging from independent record labels, artists, writers, DVD, feature length films, extreme sports content to purchases in the music publishing sector. AMG's focus is music distribution through its deal with Universal Music Group Distribution, the insertions of music into international feature film & television, as well as the development of reality based and documentary television programming.

About AttackTrax:
AttackTrax is one of the world's leading providers of 100% pre-cleared production music in all media. AttackTrax is committed to quality and offers 10,000+ tracks of music in all genres from world renowned music publishing catalogs. Previous AttackTrax insertions have included Making of The Matrix Reloaded, Coach Carter, Urban Legend, Harvard Man, Dawsons Creek, Roswell, MTV, Viacom, VH1 and many more including major sports programs internationally. The attacktrax.com website has been designed as a state-of-the-art, automated, online customer experience and decision engine that functions on all platforms and complements an already world-class AttackTrax brand.

For more information, please visit:
www.theamgcorp.com
www.attacktrax.com
www.markberry.com

About GRIT media :
There's more to sports media than mindless, talking heads. So we're moving beyond the highlights to bring stories that inspire, inform and empower sports culture. Everyday we'll bring the grit you need via original videos, photos and info graphics.

GRIT Media - www.gritmedia.co

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