mamemo wows UITP 2011

mamemo productions' exhibition concept for Abu Dhabi Department of Transport draws rave reviews from visitors and delegates of the world's oldest and largest gathering of the public transport industry. End Quote

(1888PressRelease) April 25, 2011 - Nearly 3000 visitors flocked to the Abu Dhabi Department of Transport's exhibition stand during the 4-day UITP 59th World Congress and Mobility & City Transport Exhibition at the Dubai World Trade Centre from the 10th to the 13th of April 2011, making it the landmark "must-visit" venue of the whole exhibition.

Inspired by the theme of "Mobility", the detailed, two level stand was conceptualized by Sam Katiela, Managing & Creative Director of mamemo productions. Towering over other exhibitions at 7meters high, the fluid and organic design of the stand seamlessly connected the stand's different function areas: Holo-Room, MUI Media Table, Majlis, Multi-Use Function Room

The biggest attraction in the whole exhibition was the Holo-Room, which drew hundreds of visitors daily. When each group of visitors entered a hydraulic lift up to the second level, they were immediately immersed in a larger than life 360o horizontal and 270o vertical landscape of dramatic images, key messages, and real time 3D animation.

To complement this experience, mamemo productions unveiled its latest innovation, the Multi-User Interface (MUI) Media Table, a strategic communication tool that outlined DoT initiatives through 8 interactive touch screen panels integrated onto a single glass surface. The Media Table allowed visitors either independent navigation through all the content or a guided tour where a DoT representative controlled all of the content on all screens at the same time.

"I am extremely honored to work with DoT again after our very successful partnership during the launch of the STMP in 2009, "remarked Sam Katiela. "This time challenge for me was to create a stunning landmark among the hundreds of exhibitions, one that shows the will of Abu Dhabi and the strength of DoT as one department, one organization to an international audience and, based on visitor's feedback, I believe that we have been very successful."

With a history dating back to 1886, the biennial UITP Congress and Exhibition is the world's largest gathering of the urban and regional transport industry. This year's Congress and Exhibition holds the distinction of being the first time it was held in a GCC country and only the second time in the Middle East.

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