Malaysians to Discover the Natural Goodness and Unique Heritage of
European Apples from the Italian Alps in February and March
Naturally delicious European apples from the Italian Alps will host exclusive events at some of Malaysia’s top malls in partnership with Aeon Supermarkets during February and March, featuring hostesses in traditional Alpine costumes sharing the exceptionally delicious, natural goodness of the Italian Alps.
- (1888PressRelease) February 13, 2020 - During February and March, shoppers at Malaysia’s top malls will have the chance to enjoy naturally delicious apples from the Italian Alps and take part in an authentic Alpine-themed experience. These exclusive events organized for shoppers at leading malls in partnership with Aeon Supermarkets will feature hosts and hostesses dressed in traditional Alpine costumes, bringing an authentic and traditional ambiance, with the apples’ unique mountain heritage, from what is unquestionably the world’s best apple growing terroir¬, adding an additional flair to the tasting experience.
During the two days of the event, we will be looking forward to sharing thousands of apples, entirely free-of-charge, giving Malaysians the opportunity to experience the flavour of the Italian Alps for themselves.
In addition to trying European apples from the Italian Alps for themselves, visitors will also have the opportunity to learn about the benefits of apples and the Aeon Supermarkets and other locations where Italian Alps apples are available in Malaysia. Moreover, mall patrons will be able to interact with some of the top Malaysian social media celebrities who will turn out to support Italian apples at these special events. Plus, shoppers are not able to attend the event can catch up with their favourite social media celebrities and experience the event through their eyes, so make sure to be on the look-out for the hashtags #euquality #enjoyitsfromeurope and #applesfromitalianalps
The sweet and crunchy goodness of European Apples from the Italian Alps is the perfect snack and cooking ingredient for people with active lifestyles, so look for us at leading shopping malls during February and March to find out more about this exceptional European product and experience the flavour and ambiance of the Italian Alps.
ABOUT PRODUCERS FROM ITALIAN ALPS: The four main Trentino-South Tyrol apple producer organizations are VOG Marlene, VIP Val Venosta, Melinda and La Trentina that grow 70% of Italy’s apples. Our strength comes from our superior quality fruit, grown every year thanks to a great combination of a unique environment and production expertise. For centuries, 20,000 local fruit farmers have carefully cultivated 28,000 hectares of apple orchards, using skills acquired through many generations of orchard-tending. Our apples grow on the rocky, mineral-rich soil of the Italian Alps, where they breathe the pure air of our forests and absorb the crystalline waters flowing straight from the Alpine glaciers. For 2,000 hours every year, they bask in the brilliant Alpine sunshine. This is why our apples are easily recognized as the best by more than 100 million consumers in over 80 countries around the world.
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