Mahon Enterprises Ltd. Push Businesses to Review Advertising Methods

Advertising is the most effective marketing technique used for companies to build their brand and promote their products and services but the cost acquired to advertising is becoming increasingly expensive reports MD of Mahon Enterprises Ltd Darren Mahon. End Quote

'Likes' and 'follows' are not closed sales so although building brand awareness is important how much of your marketing budget is spent on this area s

(1888PressRelease) December 07, 2012 - Mahon Enterprises Ltd. Suggest business owner's review their advertising spend and analyse where results are being generated. In tough economic times, businesses need to be savvy and ensure they know which forms of marketing and advertising will lead to profit. Darren comments "Since 2010 it has been reported that 50% of businesses switched to more cost effective methods of advertising; mainly to reduce costs and secondly because they are discovering alternative methods are in some cases more effective and generate a higher ROI".

Darren Mahon added "it is important to use the correct form of marketing for your business and maximise it. If you are promotion food products there is no point using a written advertisement you want customer to see the product and be able to visualise themselves eating the product." Darren reports that Mahon Enterprises Ltd. conducted several surveys in order to find their best advertising approach.

Reaching your target audience is the most important way to build and expand your business. Internet advertising is the world's most 'talked about' marketing channel. Mahon Enterprises Ltd reports in a recent survey that although 64% of people turn to the Internet when researching new products only 26% of them would purchase on the Internet for convenience. Direct marketing methods still offer a higher ROI. According to Mahon Enterprises Ltd the average direct (face-to-face) marketing campaign conducted in Dublin, Ireland by their firm generated a return of 46%.

Darren Mahon comments "Social media has become one of the biggest trends this century. So, I do think it is important to have a presence online and use multiple marketing channels to your advantage. What business owners do need to be careful of is monitoring the time involved in each marketing channel and understanding the actual return offered. 'Likes' and 'follows' are not closed sales so although building brand awareness is important how much of your marketing budget is spent on this area should be relevant to the return it offers'.

Other forms of advertising such as billboards, tv and radio are also decreasing in popularity as the price tag attached can be extravagant. TV Advertisements cost thousands and smaller companies simply do not have the finances available to fund this form of advertising. Mahon Enterprises ltd pushes businesses to understand where their money is being spent and what return that marketing channel offers.

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