Mahindra Satyam Launches Mobile Couponing Platform
Mobile Couponing Platform delivers more effective targeted marketing campaigns for enterprise and brands and provides greater accuracy and redemption rates for operators.
- (1888PressRelease) June 11, 2011 - Hyderabad, India - Mahindra Satyam, a leading global consulting and IT services provider, today announced the launch of its Mobile Couponing Platform. This ready-made solution allows retailers to deliver multiple, targeted marketing campaigns and gives customers access to coupon offers and information, on-the-go, via their mobile phones. The Mobile Couponing Platform enables retailers to better understand their customers, and to drive product purchases through tailored offers that can be redeemed against products in selected stores.
The solution works by sending customers a Unique Identification Number (UID) and loyalty ID via text message/barcode message, enabling them to use their mobile phone to access the couponing application, and select coupon preferences that can then be used in specific retail outlets. Offers can be scanned directly from the mobile handset, allowing customers to redeem coupons on purchased items. The platform also allows users to set their preferences and monitor the amount they have saved over a period of time.
Ashish Bhuwania - Head of Retail and Consumer Sector for Mahindra Satyam, says: "Mahindra Satyam has responded to a gap in the market by enabling retailers to offer personalized marketing campaigns. Our vision is to provide retailers with a real-time and 'plastic-free' loyalty programme that can deliver coupons based on customer preferences. For retailers, this is preferential to traditional methods of coupon marketing, as it allows marketers to target consumers with greater accuracy with a much greater redemption rate of 40% vis-a-vis 2-3 % in traditional loyalty programmes."
He also added "Couponing can be delivered in a timely and direct manner and the data captured enables retailers to determine the success and ROI of the campaign. Distribution is also more efficient and cost effective with a reduction in printing as coupons are delivered directly to customer handsets".
By micro-managing inventory levels, traffic management at stores, and users' shopping behavior, retailers can measure the effectiveness of their marketing campaigns, delivering non-intrusive offers to relevant customers. Critically, the solution allows retailers to track and store data and information relating to coupons that have been redeemed by customers to help refine and address future campaigns more effectively.
The Mobile Couponing Platform has been created by Mahindra Satyam's enterprise mobility practice, for mobile application development, migration and testing and can be used as an add-on to multichannel marketing initiatives.
About Mahindra Satyam
Mahindra Satyam is a leading global business and information technology services company that leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance.
The company's professionals excel in enterprise solutions, supply chain management, client relationship management, business intelligence, business process quality, engineering and product lifecycle management, and infrastructure services, among other key capabilities.
Mahindra Satyam is part of the $12.5 billion Mahindra Group, a global federation of companies and one of the top 10 business houses based in India. The Group's interests span automotive products, aviation, components, farm equipment, financial services, hospitality, information technology, logistics, real estate and retail.
Mahindra Satyam development and delivery centers in the US, Canada, Brazil, the UK, Hungary, Egypt, UAE, India, China, Malaysia, Singapore, and Australia serve numerous clients, including many Fortune 500 organizations.
For more information, see www.mahindrasatyam.com
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For clarifications, write to us at: MediaRelations ( @ ) mahindrasatyam dot com
Safe Harbor
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to certain risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Mahindra Satyam undertakes no duty to update any forward-looking statements.
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