Mahindra's FES showcases complete range of products & services at PAU Ludhiana

Mahindra & Mahindras' Farm Equipment Sector displayed its entire range of products and services at PAU Ludhiana recently. End Quote

(1888PressRelease) September 16, 2010 - Ludhiana - Reaffirms its commitment to create agri tech prosperity in 27th year of market leadership

Showcases for the first time 85 Hp AC Cabin Tractor 8560 4WD
Showcases complete tractor range from 15hp to 85 hp from Mahindra & Swaraj brands
Start to End rice crop solution on display

For the first time showcases its riding type rice transplanter & balers
The Farm Equipment Sector of Mahindra & Mahindra Ltd. (M&M), the market leader in the Indian tractor industry for the past 27 years recently displayed its entire range of products and services at PAU Ludhiana.
FES showcased its complete tractor range from 15 HP to 85 HP. On display for the first time were the 85 HP AC cabin tractors - 8560, the international 4Wheel Drive tractor with AC cabin and the riding type rice transplanter and balers. The Arjun International 7575, the Arjun 555 DLX tractor and the first 15 HP tractor - Yuvraj 215 were also on display.

Speaking on the occasion Mr. Avinash Patankar, Senior Vice President - Sales, Channel Development & Customer Care, Farm Sector, Mahindra & Mahindra Ltd. said, "We are delighted to showcase our entire range of products and services in Punjab where the agricultural community has always been receptive to our farming technologies. As the market leader in India for the past 27 years, it has been our endeavour to provide the Indian farmer with affordable solutions which will result in agri tech prosperity and our product line up today is a clear validation of this focus."

"We are extremely proud to showcase our 85 HP AC Cabin 8560 4WD tractor at Ludhiana. Punjab has always been very receptive to technological advances in the business and has always reaped the benefits that superior farming practices have to offer. This 85 HP AC cabin tractor sports a dynamic, modern design and is ideal for ground maintenance, all purpose and speciality farming as well. I am sure it will go a long way in helping to deliver farm tech prosperity to the agricultural community in Punjab," said Mr. Sanjeev Goyle, Senior Vice President, Marketing, Farm Equipment Sector, Mahindra & Mahindra Ltd.

Mahindra's newest offering - the 8560 AC cabin tractor incorporates a turbo charged, four stroke, intercooled, direct injection engine. The tractors are also equipped with technologically advanced AC cabi and, hydrostatic power with tiltable column steering. These superior features in the tractors provide high levels of comfort and ease of handling to the farmer, enabling trouble free operation for long hours, better yield and higher productivity.

On its journey towards Farm Tech Prosperity, Mahindra FES also had a Samriddhi kiosk on display which showcased soil testing facility which is one of the many services offered through Samriddhi centres. A unique initiative in the tractor industry, Mahindra Samriddhi Centres truly represent Mahindra's customer-centric business approach that leverages innovative solutions to address customer requirements.

FES also showcased the Swaraj brand of tractors. These included the Swaraj 735 XM, 843 XM, 744 and 855 FE. Mahindra Tractors, along with the Swaraj brand, today enjoys a market share of more than 40% in the Indian market.
Commenting on the occasion Mr. Bishwambhar Mishra, Chief Executive Officer, Swaraj division, said, "Both the Mahindra and Swaraj brands are tough, rugged and powerful and complement each other very well. On display is our XM Series from the Swaraj stable which showcases our commitment towards upgrading our product line."

About The Mahindra Group
Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.

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