Mahindra launches the Next Generation Pick Up "Genio"

Genio an aspirational Pick Up is poised to transform transportation segment Competitively priced at Rs 4.99 lakhs BS3 (ex-showroom Thane ) Equipped with international styling, Technology & Comforts , will raise the bar for Indian pick up segment. End Quote

(1888PressRelease) January 28, 2011 - Mumbai - Mahindra & Mahindra Ltd., a part of the US $7.1 billion Mahindra Group, today announced the launch of Genio, its futuristic next generation commercial vehicle. The 1.2 tonne pick-up, is being targeted to cater to the small and medium businessmen transportation need and is expected to change the face of the pick-up industry in India. Equipped with international looks, style, design, technology and comfort features, the Genio is competitively priced at Rs. 4.99 lakhs (BS3 ex-showroom Thane). The BS4 compliant version is also available for BS4 markets.

The second product to roll out of Mahindra's state-of-the-art Chakan plant, the Genio comes with a build and finish quality, unseen amongst commercial vehicles in India. In addition to the world class styling of the vehicle, the appeal and interiors of the Genio are a benchmark within the industry. It offers a power packed performance with its CRDe engine equipped with 75 HP power and 220 Nm torque, which allows it to handle any kind of load and terrain with ease.
Packed with several utility, technology and comfort features, which are being offered for the first time in commercial pickups, the Genio scores highly over its nearest competitors.

Speaking at the launch, Dr. Pawan Goenka President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd., said, "In keeping with our endeavour of offering first of its kind world class products, we have launched the Genio today. It is also a result of extensive consumer insight, work which captured the latent and expressed needs of the customer. The Genio is an ideal vehicle for the businessmen & traders, SMEs and I am confident that it would be nothing less than a Game Changer for the pickup segment in times to come."

"Genio is very competitively Priced at Rs. 4.99 Lakh BS3 ex show room Thane and we are confident that it will not only outperform the competition on several parameters, but more importantly will help our customers to progress in life." He added further.

The Genio has undergone rigorous test runs and has been validated on all performance, safety and reliability parameters. The vehicle is supported by Mahindra's service network, which is one of the largest and is spread across the country.

About Genio
Benefits:
Looks & Style
Genio comes with build & finish quality which is unseen on Indian roads in commercial vehicles. The styling of the vehicle impresses on the point that it is world class in design and looks. The unique grill design and aggressive bumper lends a complete UV look to the vehicle. Metallic silver color of the vehicle enhances the appeal & interiors of the vehicles are a benchmark in the industry.

Performance
Genio offers power packed performance as it comes with mDI CRDe Engine. Its 75 HP power and 220 Nm Torque with a top speed of 120 km/hr is capable of handling any kind of load and terrain.

Technology & Safety
Genio is a far ahead of its contemporaries in terms of technology and safety features. Because of mDI CRDe technology the oil change interval of the vehicle is 20000 km. It has LSPV brakes which adjusts the braking pressure depending on the load of the vehicle. For the 1st time in India, we are offering SLR seat belts for safety of driver and co driver. Not only this, it has cross members on the doors which save the passengers in case of any eventuality of accidents from the side. It comes fitted with Radial tubeless tyres which is also an industry 1st in commercial pick up vehicles. It ensures that tyre does not burst in case of puncture when a vehicle is on the highway.

Class Leading Comfort
Genio is feature packed vehicle when it comes to comfort - It has adjustable Power Steering, 80.5 cubic feet cabin space, semi bucket seats with front back adjustment & recliner, Independent front suspension to absorbs all shocks on Indian roads, Car like gear shift, ride quality of a UV, wider and bigger windscreen and doors and also split back glass for better ventilation. All these features make the drive and ride experience unique.

Convenience Features
Genio offers several utility features which are coming for the first time in commercial Pick Ups. It comes with floor console which has mobile changing point, Bottle holder, coin holder etc. The dash board has a wallet case and a mobile case apart from a big glove box. It has the shortest turning radius among pickups of 6.15 meters which help negotiate any kind of narrow lane. Measuring distance and mileage is very easy as it has an in built trip meter in the instrument cluster.
Genio is available in four attractive colour options Metallic Drizzle shine, Diamond White, Marvel Granite & Skyline Blue. It is available at 70 dealerships at launch and by mid February it will be available across PAN India dealerships.

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