Mahindra launches 'Genio DC' - its Premium Double Cabin Pick Up

Mahindra launches its Premium Double Cabin Pick Up - Genio DC. End Quote

(1888PressRelease) July 08, 2011 - Bengaluru:

* Genio DC aimed at unique transportation needs of SMEs and businessmen across India
* Provides the dual benefit of being an efficient cargo and comfortable passenger mover
* CRDe technology, international styling, luxurious business class interiors and car-like features to provide superior comforts
* Competitively priced at Rs. 5.46 lakh (ex-showroom Karnataka, BS3) for base version & Rs.5.95 lakh (ex-showroom Karnataka, BS3) for high end version
* Set to create a benchmark in the pickup category

Mahindra & Mahindra Ltd., a part of the US $12.5 billion Mahindra Group, today announced the launch of the Genio DC, its premium next generation double cabin commercial pick up. Developed to cater to the evolved needs of the small and medium entrepreneurs (SMEs) and businessmen alike, the Genio DC promises both efficient cargo movement and luxurious cabin comforts for self travel. It is competitively priced at Rs. 5.46 lakh (ex-showroom Karnataka, BS3) for the base version.

The fourth product to roll out of Mahindra's state-of-the-art Chakan plant, the Genio DC takes ahead the equity of the Genio brand, with a build and finish quality unseen amongst commercial vehicles in India. The international styling, luxurious interiors, business class comfort, class leading convenience features and enhanced safety features of the Genio DC are one of its kind offerings in the segment. It offers a power packed performance with its mDI CRDe 4 Cylinder engine which is equipped with 75 HP power and 220 Nm torque, adjustable power steering, allowing it to handle any kind of load and terrain with ease. In addition, the country's most advanced 4+1 seater double cabin pick up comes with a 2 din Music System and Power Windows, thereby offering a pleasurable drive for the consumer.

Speaking at the launch, Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Division, Mahindra & Mahindra Ltd., said, "Being the leader in the pick-up segment, the onus has always been on us to offer superior products to our customers to elevate their lifestyle. The Genio DC is a high-end premium double cabin pick up designed to match the evolved needs of businessmen both as an efficient cargo mover as well as provide premium comfort for passengers".

Mr. Nayer further added, "Karnataka is a very important market for us and here is a vehicle which is an ideal choice for businessmen who are looking beyond just a cargo moving pick up and need to travel for business purposes. Packed with several utility, technology and comfort features, the Genio DC creates a new benchmark. Going forward we shall continue to raise the bar in the industry with our superior product offerings."

About the Genio Double Cabin

Benefits:

International Looks & Style

Genio DC comes with a build and finish quality which is unseen on Indian roads in commercial vehicles. The styling of the vehicle impresses on the point that it is world class in design and looks. The unique grill design and aggressive bumper lends a complete UV look to the vehicle. Metallic colours of the vehicle enhances the appeal and the interiors of the vehicle sets a benchmark for itself.

Business Class Comfort

Genio DC VX the high end version truly displays comfort and convenience of business class travel and has several features to offer the same. It has a very comfortable seating arrangement for five passengers with the front recline able bucket seats with head rests making even the longest drives pleasurable and fatigue free. It offers adjustable power steering and very roomy cabin space. The 2 din music system is an ideal companion during traffic snarls and long drives alike. The Independent front suspension helps in absorbing shocks on Indian roads. Features like car like gear shift, ride quality of a car, wider and bigger windscreen and doors make the drive and ride in the Genio DC a unique experience.

Class Leading Convenience Features

Genio DC VX offers several utility features enabling people to work on their business needs on the move. It comes with an integrated floor console which has a mobile changing point, bottle holder, cup holder and a coin holder among other features. The stylish door trim gives a feeling of a high end MPV or SUV with a designated place for magazines and a cold drink. There are scuff plates provided at the floor edge to give a neat look to the vehicle. Power windows, central locking, key less entry, 'follow me home light' instrument cluster with RPM meter are some of the other features which provide a complete business class like experience in the vehicle.

It has the shortest turning radius among pickups of 6.15 meters which help negotiate any kind of narrow lane. Measuring distance and mileage is very easy as it has an in built trip meter in the instrument cluster.

Performance

Genio DC VX offers power packed performance as it comes with mDI CRDe Engine. Its 75 HP power and 220 Nm Torque with a top speed of 120 km/hr is capable of handling any kind of load and terrain. It also has a 1st time flat bed cargo body in double cabin pick-ups in the country which will allow utility of the entire space in the cargo body

Technology & Safety

Genio DC VX is far ahead of its contemporaries in terms of technology and safety features. Because of the mDI CRDe technology, the oil change interval of the vehicle is 20000 kms. It has LSPV brakes which adjusts the braking pressure depending on the load of the vehicle. For the 1st time, the Genio DC is offering ELR seat belts for the safety of driver & passengers. It's vehicle immobiliser allows the consumer the safety of his vehicle engine not being started without the original key, even while the car is miles away from him.

The Genio DC has a door open warning lamp, child lock and high mounting stop lamp to aid further safety. It comes fitted with radial tubeless tyres which is an added safety highlight to ensure that tyres does not burst in case of a puncture especially when a vehicle is on the highway

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 119,900 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India's Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea's SsangYong Motor Company.

For further information, please visit www.mahindra.com

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