Madison Avenue Manslaughter and Getting Better With Age Named 2016 Axiom Award Winners
Two LID Publishing titles, Madison Avenue Manslaughter and Getting Better With Age, were named 2016 Axiom Award winners in the Advertising/Marketing/PR/Event Planning category.
- (1888PressRelease) February 19, 2016 - LID Publishing is proud to announce two of its authors, Michael Farmer and Peter Hubbell, have won 2016 Axiom Business Book Awards. Michael won the Gold in the Advertising/Marketing/PR/Event Planning category for Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies, with Peter taking the Silver for Getting Better With Age: Improving Marketing in the Age of Aging in the same category.
This was the ninth year for the Axiom Awards that are "designed to honor the year's best business books and their authors and publishers." Over 500 books were entered this year with 76 titles winning awards in 22 different categories. The complete list of winners can be viewed here: http://www.independentpublisher.com/article.php?page=2033.
"It's a great feeling to see our authors take 2 out of 3 awards in the Marketing/Advertising/PR/Event Planning category. We're grateful to the Axiom Awards for recognizing Madison Avenue Manslaughter and Getting Better With Age as two of the best business books for 2016," said Andrew Mueller, Business Development Manager at LID Publishing.
In 2015, Madison Avenue Manslaughter was named to the 800-CEO-READ Business Book of the Year Long list in Marketing and was a USA Best Book Award Finalist in Business: Marketing & Advertising.
Getting Better With Age is Peter Hubbell's second Axiom Award win, after last year's Bronze medal win for The Old Rush: Marketing for Gold in the Age of Aging in the same category.
ABOUT THE AUTHORS
Michael Farmer is Chairman of Farmer and Company LLC, a strategy consulting firm for advertising agencies and advertisers.
Peter Hubbell is the Founder and CEO of BoomAgers, the preeminent advertising agency and brand consultancy dedicated to the aging consumer.
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