PILAEO luxury brand rolls out worldwide environmental sustainability plan.
(1888PressRelease) June 17, 2015 - In recent years, fashion has become more conscious than ever, in particular, luxury brands.
Pilaeo has started a global initiative to plant a seed in each and every mega city, helping combat the negative effects of rapid urbanization, most notably pollution and decreased farmland.
According to the UN, more than one half of the world's population resides in urban areas and the percentage is set to quickly increase in coming years. Members from around the world who take part in this "Plant A Seed" initiative are said to help give a chance to populations coming out of poverty, providing for cleaner and more efficient cities.
Luxury fashion has long supported worldwide care, courage, and love. Environmental sustainability has been an increasingly popular and important topic. The company's initiative project can be found at http://initiatives.pilaeo.com