Luup wins Leaders in Innovation Award

Financial-i and independent experts credit Luup for its game changing mobile payment solutions End Quote

(1888PressRelease) February 03, 2012 - London - Luup has been announced as the winner of the Financial-i Leaders in Innovation Award for 'Most Innovative New Mobile Corporate Banking'. This confirms Luup's mo-bile payment offerings are at the forefront of innovative financial solutions today. The award is even more significant as entries are nominated and judged by independent market experts rather than relying on self-nomination.

"The Leaders in Innovation awards recognise companies that demonstrate an ongoing commit-ment and investment in innovation, which positively impacts end users. Luup exemplifies this," ex-plained Anita Hawser, editor of Financial-i. "The panel was particularly impressed with Luup's re-cently launched universal payment platform and how instrumental the company is in bringing game changing mobile solutions to the market, be it in the corporate, retail or remittances seg-ment."

Luup's universal mobile payment platform heralds a major shift in the mobile payment sector. It enables anyone to make and receive payments, anywhere in the world, with any mobile device, using a single platform that is easy to integrate with no barriers to adoption.

For many months Financial-i journalists and a panel of independent experts, including analysts, had been compiling first a shortlist and then the outright winners of the annual Leaders in Innova-tion Awards. From that research they chose companies like Luup that are highly innovative, flexible and think outside the box.

"Our universal payment platform and corporate solutions are unrivalled assets and we are successfully expanding globally with an offering that delivers bottom line benefits to our clients," said Luup CEO, Martin Wilson. "Winning this prestigious award clearly shows that independent experts recognise Luup as a market leader and a pioneer in mobile technology."

For full details of the awards and winners log on to the new issue of Financial-i magazine at http://www.financial-i.com/home/currentissue or see the pdf http://tinyurl.com/6m7vkc2 page 72 & 84.

About the Leaders in Innovation awards
The Leaders in Innovation Awards by Financial-i identify global transaction banks and financial hardware or software providers that in the last 12 months have excelled, in terms of innovation in business solutions. Shortlisted and winning companies are selected based on research conducted by Financial-i's team of journalists as well as feedback received from an awards advisory panel, which includes industry analysts, consultants and practitioners. Members of this year's awards panel include Steve Craggs, Lustratus Research, Neil Katkov, Celent, John Gubert, independent consultant, Peyman Mestchian, Chartis Research, Gareth Lodge a senior analyst in Celent's Banking Group, Walter Kitchenman, consultant, Banking & Research, Gert Raeves, research director, Capital Markets, TowerGroup, Eric Sepkes, manager, Edge International.

When selecting winners the criteria considered include:
• Solution innovations over the last 12 months, including new solutions or enhancements to existing functionality;
• Depth and breadth of functionality;
• To what extent a solution differentiates a provider from its peers;
• The ease with which customers can implement and interface with these solutions;
• The extent to which these solutions are likely to help companies solve or address common business issues such as increasing automation, combating money laundering, more accurate cash flow forecasting, enhanced liquidity management etc.
For additional information visit http://www.financial-i.com/home/currentissue

About Luup
Luup offers bank-grade mobile payment and financial services solutions that solve clients' business challenges. With its universal mobile payment platform, it provides access to new cost-saving and revenue-generating business models: corporate and transaction banks can take advantage of the Luup Mobile Corporate Solution; retail banks can benefit from the Luup Mobile Branchless Solution; money transfer organisations & exchange houses can innovate with the Luup Mobile Remittance Solution. Luup has proven best-practice experience in developing, deploying and running mobile money managed services since 2002. These range from mobile cash or salary disbursements to remittances and corporate payments - all securely via mobile devices.

Luup is creating an extensive payments ecosystem, enabling its clients to expand their own business reach with Luup's partners. Consumers benefit through a comprehensive range of services that drive cost savings and financial inclusion. The company is integral to strategies of financial institutions such as Deutsche Bank's Global Transaction Banking group and leading UAE bank, the National Bank of Abu Dhabi. Other partners include Oxigen Services in India, Dhasatra in Indonesia and ITC Ltd in Bangladesh.
For additional information visit the Luup website.

Luup press contact:
Beatrice Martin-Vignerte
Director of Corporate and Marketing Communications
Phone +44 788 4187763
Email beatrice.m-vignerte ( @ ) luup dot com
London, United Kingdom

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