Luster Selects Workhouse as Agency of Record

LUSTERNYC.COM an online gallery that will change the way you think about the art of photography. Media contact Workhouse, CEO Adam Nelson by telephone +1 212. 645. 8006 or via nelson@workhousepr.com End Quote

New York, NY (1888PressRelease) March 08, 2012 - PHOTOGRAPHERS SIMON WATSON, ANTOINE VERGLAS, MANOLO CAMPION, GRAHAM LOTT, STEPHANIE PFRIENDER STYLANDER, ILAN RUBIN, MARTYN THOMPSON, PETRINA TINSLAY AND MORE TO COME

LUSTER, an online photographic gallery and social community selling limited-edition fine art prints by some of the world's most notable commercial and editorial photographers, has selected Workhouse as Agency of Record (A.O.R). Workhouse will develop integrated promotional campaigns that synchronize communication efforts and will execute a comprehensive public relations plan on behalf of the collections, special events and promotions. Founded by Jodie Steen, a leading digital imaging specialist who runs 127 Produtions Inc and Joshua Steen, Director of Digital Services at Root Capture, interested media please contact Workhouse, CEO Adam Nelson directly via email nelson ( @ ) workhousepr dot com or by telephone +1 646 dot 205 dot 3540 dot

WHAT IS LUSTER?
International art and fashion admirers and global trotters have a new cultural attraction to covet. Lusternyc.com provides an extensive portfolio of high-end, important, collected works from today's most respected and renowned photographers. The online photographic gallery and community that sells limited-edition fine art prints by some of the world's most notable commercial and editorial photographers. These stunning pieces come in limited-editions and are investments sure to make a statement in any space.

LUSTER LAUNCH
Thursday, 26 April 2012

Root (DriveIn)
443 west 18th Ground Floor
VIP cocktail 6-7pm
Reception 7pm
RSVP: Tristan ( @ ) workhousepr dot com

MEDIA CONTACT
Interested media who wish to schedule an interview with Luster Founders Jodie & Joshua Steen, please contact Workhouse, CEO Adam Nelson via telephone +1 646. 205. 3540 or via email nelson ( @ ) workhousepr dot com to explore the options further.

PARAMOUNT PICTURES
This revolutionary gateway enables those interested in photography to browse a world class gallery and purchase limited edition works from some of the best known artists of our time without ever having to step foot into a physical gallery. Showcasing the best in art, fashion, still life, and portraiture Luster changes the way consumers explore the art medium. Luster's portal enables those interested in photography to end their art anxiety while browsing a world class gallery. Each is strictly limited original museum quality archival pigment print with a certificate of authenticity signed by the artist and officially certified with a halogram serialzied security label.

SIZES & COSTS
11x14 $200-$250 Editions of 100
16x20 $450- $950 Editions of 50
20x24 $750-$1,950 Editions of 25
30x40 $1,200- $5k Editions of 5-10
40x60 $5k and up

Luster invites all collectors, photographers and interested parties to own a piece of contemporary cultural history by showcasing renowned names, exclusive works and limited-editions of the most important existent photographers in an exclusive small series on a unique online gallery. The ultimate in artwork has never been simpler to gain access to. These perfectly selected works include only celebrated artists from art, fashion and fine art fields who have, to a great extent, achieved international acclaim through their works as part of collections in museums, published books and within the most reputable magazines in the world. These collections are exclusively curated and affordably priced.

Luster believes that everyone should be able to collect great art and have discovered a way to make it happen, without compromising inherient creativity or quality. This is done by making it easy and enjoyable to search and discover the latest in fine art photography. By making it affordable to buy and collect limited-edition prints of different sizes and prices. By producing museum quality prints, with an obsessive attention to detail. Luster knows the photographers and the industry inside out. Based in the global hub of commercial photography, New York City, they work closely with the top commercial and editorial photographers, providing a platform for their personal and fine art work. Luster meticulously selects only the work they really admire and prints professionally in their own studio - a process that is overseen by the photographer themselves. Luster packs and ships the prints directly which is how they make collecting accessible and affordable for all. The fascinating field of fine art photography finally has an adequate framework, certainly in keeping with the reputation of these extraordinary artists. This exciting development in the arts and photography community has made luxury accessible around the clock. Satiate the art lover within through this unrivalled high-end gallery.

WHO IS LUSTER?
Luster is the brainchild of Joshua and Jodie Steen. Independently and together, they have both worked at the forefront of digital capture and photographic printing in New York City. As Director of Digital Services at Root Capture, Joshua works directly with photographers to develop capture workflows and manages studio/location shoots for two of the premier studios in NYC. With her background as a leading digital imaging specialist, capture technician and educator, Jodie now runs 127 Productions Inc, designing and implementing color management solutions for prominent artists, industry-leading photographers, and top ad agencies. She's responsible for setting up high-volume, critically accurate printing systems for the most demanding clients. For more information visit www.lusternyc.com

W O R K H O U S E
WORKHOUSE (workhousepr.com), one of the country's leading public relations and integrated creative agencies, represents Luster and serves as media contact and A.O.R. Our hands are dirty! Celebrating a decade of service, Workhouse is a full-service creative agency headquartered in New York City. We specialize in integrated marketing positioning emerging and established brands with celebrity craftsmanship. Workhouse provides full-service public relations, social media, brand promotion, creative consulting, not to mention, modern day marketing & branding. Clients have included Debbie Harry, Francis Ford Coppola, David LaChaplle, CBGB, Interview Magazine, Details Magazine, Galleries Lafayette, Ford Motor Company, Virgin, Assouline Editions, Rizzoli International Publications, Tony Shafrazzi Gallery, Coty, Versace, Cynthia Rowley, offering award-winning worldwide campaigns across a broad spectrum of luxury, fashion and lifestyle brands. We speak the language. Visit workhousepr.com

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