Luminary Publishing Acquires New York Real Estate Blog, Upstater
Luminary Publishing, publisher of the popular Hudson Valley magazine Chronogram, real estate magazine Upstate House, and custom publications throughout the Hudson Valley, recently announced the acquisition of the popular real estate blog, Upstater [Upstater.net].
- Kingston, NY (1888PressRelease) May 22, 2013 - Upstater will serve as the digital counterpart to the print publication Upstate House. The blog focuses on real estate for those interested in vacationing, weekending, relocating to, or already living in the Hudson Valley or Catskills areas, but also features articles about culture, nature and news-an insider's guide to life upstate, whether full- or part-time. "The tone is chatty, friendly, from one house-lover to another, but with some expertise to offer," blog founder Lisa Selin Davis says. Upstate House editor Amara Projansky adds, "The editorial is great. It attracts a loyal readership-a niche market interested in real estate and related topics - with a strong desire to relocate and gain understanding of the culture in the Hudson Valley."
Upstater will offer several forms of advertising including banner ads, sponsored blog posts, and featured real estate listings, in addition to editorial content. "This is a great opportunity for Hudson Valley advertisers to get their message to a qualified and targeted downstate readership," Ms. Projansky explains. "It is a complementary new property for us as 75% of its readers are located in the New York City metropolitan area and are looking to relocate, purchase a second home, or renovate."
Upstater was founded by Ms. Davis in April 2011. Content ranges from posts about how to heat your second home to homes for sale under $100,000. Upstater has a loyal following comprised of a five-boroughs audience with some upstate residents as well.
"Upstate House and Chronogram are such beautiful and impressive publications that really embody the spirit of upstate New York: fortitude, resilience, creativity, intelligence," Ms. Davis explains. "We couldn't think of better partners to help Upstater grow and prosper, and to continue to connect upstate and down."
About Luminary Publishing
LUMINARY PUBLISHING, publisher of Chronogram, ChronogramDeals, Upstate House, and custom publications, specializes in creating media that supports the creative and cultural life of the Hudson Valley and engages audiences through custom content solutions for clients.
Luminary Publishing was launched in the summer of 1993 with the aim of nourishing and supporting the creative and cultural life of the Hudson Valley through its flagship monthly magazine, Chronogram.
Luminary Publishing has over 15 years of custom publishing experience producing tourism and travel guides as well as marketing publications and content for clients including Health Quest, the Institute for Integrative Nutrition, Dutchess County Tourism, Walkway over the Hudson, and HealthAlliance, among others. In 2013, Luminary Publishing relaunched Upstate House, a popular Hudson Valley real estate, design, and green living publication that it reacquired in 2012.
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