Lucintel's Analysis of the Global Advertising Industry: Market is Expected to Reach US $563 Billion in 2017
The global advertising industry experienced slow growth over the last five years and is expected to grow moderately with a CAGR of 3.5% over the next five years (2012-2017) and reach approximately US $563 billion in 2017.
- Sumter, SC (1888PressRelease) January 23, 2013 - Lucintel, a leading global management consulting and market research firm, has analyzed the global advertising market and presents its findings in "Global Advertising Industry Analysis 2012-2017: Trend, Profit, and Forecast Analysis."
The advertising industry is expected to witness growth over the next five years due to improved economic conditions. Newspaper and magazine advertising segments are expected to benefit from double-digit annual growth in digital advertising and a developing digital circulation spending market. The regulatory drive on digitization with increasing mobile and broadband penetration is likely to lead to advertising market growth. The future of the industry is characterized by digital advertising, with the advent of smartphones, cheaper wireless devices, and the growth local advertising from different media. Governments of developing nations are anticipated to support this growth.
As per the study, economic development, emerging media environment, government regulation, ongoing technological advances, and changing distribution platforms are the major drivers. The advertising industry is expected to face certain challenges such as monetizing growing demand for digital content, consumer control over content, need to enhance the creative level, and structural shift as consumers move to the Internet from traditional media.
Lucintel's Media and Entertainment Reports provide an overview of the global advertising industry. The report tracks seven segments for four geographic regions of this market sector, thus it covers 28 segments. The scope of this study includes annual trends for past five years and forecasts for next five years in the advertising industry.
For a detailed table of contents and pricing information on these timely, insightful reports, contact Lucintel at +1-972-636-5056 or via email at helpdesk ( @ ) lucintel dot com dot Lucintel provides cutting-edge decision support services that facilitate critical decisions with greater speed, insight, and cost efficiency dot To learn more, visit http://www dot lucintel dot com dot
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