Louder than Words! Boston-grown singer/songwriter hits global territory through an unprecedented deal with mega-producer, David Guetta

Niles Mason scores big with a new deal with international dj, David Guetta and Gum Prod, and hits the ground running with the hit single "Louder Than Words". End Quote

(1888PressRelease) July 27, 2010 - ATLANTA, GEORGIA - The next level has officially arrived for Michael White, better known by his stage name, Niles Mason. The singer/songwriter/producer and 1/3 of famed songwriting collective "Da Coalition" has reached a unique recording agreement with the Gum Productions imprint--home to Grammy Award-winning DJ/Producer David Guetta (Black Eyed Peas, Madonna, Akon, and Kelly Rowland). Now based in Atlanta, Niles Mason, in collaboration with David Guetta, is gearing up to release a series of dance songs on the imprint later this year, and both the industry and its fans are abuzz with anticipation.

This forward-thinking artistic and business collaboration is setting a new standard for the music industry. Through this endeavor Gum Prod and Niles Mason are taking the dance, club and urban music scenes--stateside and abroad--to new levels and creative heights, and will be responsible for future artists' global success.

"I'm very excited to be affiliated with one of the biggest DJ names in the music industry," said Niles Mason, "David Guetta and his team at Gum Prod consistently bring hot dance music to the masses with records like "Sexy Chick", "I Gotta Feeling", "When Love Takes Over" and "Love Is Gone". As a new artist, this opportunity is priceless and I'm confident that this is a stepping stone for many more."

"I discovered his voice during a writing session," said David Guetta, Co-Founder of Gum Prod. "This man has soul and he brought it to our record. I'm really excited about him…I think he's really amazing."

Niles Mason continues, "As far as the future goes for Niles Mason--the main thing I'm striving for is to reach the masses with the music I make. God willing, I'll create great music that will resonate through the world...music that people can dance to, fall in love to, make love to and even cry to."

For more information about Niles Mason, forthcoming releases and booking, please visit: www.nilesmasonmusic.com.

ABOUT NILES MASON:
Born in Boston, Massachusetts, Michael "Niles Mason" White is a singer-songwriter, producer and instrumentalist. With his authentic, soulful voice and innovative lyrical ability, Niles is on task to transforming the dance music scene in the very near future. The momentum is behind him as he is coming off the global success of his 1st feature single "Louder than Words", a collaborative effort with David Guetta and Afrojack. The recent and critically acclaimed 1st single has already reached milestones artists only hope for, and has provided the necessary vehicle for Niles Mason to stake his claim as an integral part of the new-age dance movement. Currently, Niles Mason is working with his songwriting team Da Coalition and David Guetta on the follow up release for "Louder than Words".

ABOUT GUM PROD:
Headquartered in Paris France, GUM PROD is a full service entertainment firm specializing in all aspects of music and entertainment. Co-Founded by industry veteran, David Guetta in 2001, GUM Prod currently manages the career of Grammy Award Winning DJ/Producer David Guetta. For more information please visit: www.gumprod.com and www.davidguetta.com.

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