Longtime Partners Team Up to Showcase Product and Host Facebook Giveaway at IFA

Developer of Absolute 3D and Leader in Consumer Electronics Give the Ultimate Listening Experience. End Quote

Los Angeles-Long Beach, CA (1888PressRelease) September 01, 2012 - Sonic Emotion, the developer of Absolute 3D sound and Lenco, a worldwide leader in consumer electronics, are teaming up at the IFA Consumer Electronics Unlimited Show in Berlin to showcase Lenco's iPD-4303 featuring Sonic Emotion's Absolute 3D sound technology. The partnership between the two brands, which began in 2010, has flourished throughout the last two years, with Sonic Emotion's proprietary audio technology being integrated into a variety of Lenco products to create the ultimate listening experience.

Lenco's iPD-4303, a speaker dock, measures 20 centimeters in width, 20 centimeters in height and 20 centimeters in depth; comes complete with interchangeable iPod ® adapters and cover; and has an AUX input and 6.1-channel output.

In addition to highlighting the brands' partnership, Sonic Emotion and Lenco will also be hosting a giveaway on Facebook. Fans, friends and music lovers alike are invited to become a fan of both pages and answer the music, technology and pop culture related trivia for a chance to win an iPD-4303. Winners will be announced daily throughout IFA.

"Our partnership with Lenco is incredibly special and important to us," said Rajeev Kapur, CEO of Sonic Emotion. "By combining Lenco's expertise in consumer electronics with our Absolute 3D sound technology, we are supporting and enhancing life's enjoyable moments. It is partnerships like these that solidify Sonic Emotion's Absolute 3D sound technology as the best solution for manufacturers looking to provide exceptional sound solutions."

Founded by audio experts, Dr.-Ing Renato S. Pellegrini and Dr. sc. techn. Matthias Rosenthal, Sonic Emotion's Absolute 3D sound technology was developed from the concept of sound field control through the application of expertise in four fundamental aspects of 3D sound: wave field synthesis, spatial analysis, psychoacoustics and physical acoustics. With proof of concept established in the professional world, ranging from movies theatres and concert halls to museums and stadiums, the technology was adapted to meet the demands of the consumer electronics industry. Sonic Emotion's sound technology gives consumers the opportunity to listen to movies, music and video games in Absolute 3D from anywhere in a room, with no calibration, extra cabling, equipment or speakers.

"Our relationship with Sonic Emotion brings the best of both worlds together in product development: our long history of exceptional products and Sonic Emotion's Absolute 3D sound technology," says Marc van Corven, CEO of Lenco. "We have already introduced several products with Sonic Emotion's technology that have been incredibly well received by consumers. We're excited to continue this relationship bringing the best possible Absolute 3D sound products to market."

Now in its 52nd year, the IFA Consumer Electronics Unlimited Show, organized by the German Association for Entertainment and Communications Electronics, is Berlin's top industry trade event that features the world's largest manufacturers presenting the newest innovations to the market, media and industry experts. This year's event, being held at the Messe Berlin Center, kicks off on Aug. 31 and will run through Sept. 5. Doors open daily at 10:00 a.m. and close at 6:00 p.m. For more information or to purchase tickets, visit: www.b2b.ifa-berlin.com/en/.

Fans, media members and industry experts are invited to stop by Sonic Emotion in Hall 1.2 (booth 107) and Lenco in Hall 25 (stand 143) to learn more about Lenco's products featuring Sonic Emotion's Absolute 3D sound technology and to speak audio technology experts.

To learn more about Sonic Emotion and its Absolute 3D sound technology, visit: www.sonicemotion.com. To join in the conversation visit, Sonic Emotion's Facebook page at: www.facebook.com/sonicemotion, or Twitter page at: www.twitter.com/sonicemotion. For more information on Lenco, visit: http://www.lenco.com/.

About Sonic Emotion
Founded in 2002, Sonic Emotion is the world leader in 3D sound entertainment for consumer electronics and professional applications. Beginning with the sound technologies originally developed for large venues, Sonic Emotion holds a number of worldwide patents and is established as the leader in research and application of audio processing technologies. Recognized as the standard in sound, Sonic Emotion applied its expertise in the field to offer a scaled down version of the technology to meet the demands of consumers. Sonic Emotion Absolute 3D solutions have been included in a growing number of home entertainment electronic products sold worldwide including sound bars, towers, DAB radios, docking stations and mobile phone applications. Sonic Emotion's first consumer mobile app, Headquake®, launched in January 2012 as the listening experience on the go. For more information, visit www.sonicemotion.com.

About Lenco
Founded in 1947, and headquartered in the Netherlands, Lenco provides high-quality Hi-Fi consumer electronics. Lenco creates, produces and distributes a complete range of products, including Absolute 3D sound systems, entertainment tablets, advanced turntables, iPod docking systems, micro and mini audio systems, portable DVD players and televisions. All products are representative of Lenco's dedication to creating reliable, easy-to-use, innovative and attractive consumer options. Lenco has offices and partners worldwide and distributes products in more than 40 countries. For more information, visit www.lenco.com.

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