Logistic Limburg on the global map with innovative website
Eu Logistics Hub is a new initiative to promote the logistics industry in Limburg (the Netherlands). It has now a new website, so come and find out about Eu Logistics Hub!
- (1888PressRelease) May 04, 2011 - With the introduction of http://www.eulogisticshub.com the Maastricht Region Branding Foundation commits to position Limburg on an international level as an ideal logistic hub within Europe. She does this by rerouting search traffic relating to logistics hubs in Europe to the website. The web address was carefully chosen based on the operation of the search engines. The choice to put the emphasis of all of Limburg, is in line with the thought that it is the province as a whole that appeals to the international logistic players.
More and more American and Asian companies want to establish in Europe. In Asia in particular, the labor costs are rising, reducing the price advantage over Europe. Moreover, sky-high oil prices cause serious transportation costs. This makes it interesting to produce closer to the market. Many of these new settlers depend on good logistic facilities. But how does one bring Limburg to their attention? It's not enough to just rent a booth on a trade fair in Shanghai, you also have to implement a very smart internet strategy.
Keyword optimization
The Maastricht Region Branding Foundation (Stichting Regiobranding Zuid-Limburg) analyzed the most-used keywords of international professionals in the logistics industry. Based on those keywords, we built a keyword optimized website, presenting Limburg with all of its logistics facilities: http://www.eulogisticshub.com
For a number of these keywords (such as logistics service, air freight forwarding, warehousing & distribution and value added logistics) we have purchased AdWords from Google. Due to this, it's even easier to find our website for those who Google. The potential global search volume is 180 thousand logistics professionals per month. In addition, the Branding Foundation has found a number of Limburg specialists, who will post messages on international expert blogs, making the site an authority on findability.
Limburg: de EU-logistics hub
The optimal findability of this website was taken to the extreme. The result of this, is that the word 'Limburg' is not included in the web address. After all, a Chinese person wouldn't Google Limburg, nor Venlo or Maastricht. But once he has found our website, he or she will quickly learn about Limburg and its logistic hotspots.
By granting the region the title 'EU Logistics Hub' Limburg claims to be the ultimate location for everyone looking to establish a company in Europe that depends on strong logistics facilities. http://www.eulogisticshub.com shows at a glance that within Europe, the Netherlands is an excellent choice, due to it's low taxes and that within the Netherlands, Limburg is the best choice due to the fact that the region is an international crossroad of roads, water (a ship can sail all the way to Limburg), air traffic and railroads. In addition to these physical 'crossroads' the cultural location is important as well: at the intersection of the German and Latin culture, it leads to a multilingual, educated labor force.
One Limburg
The website was developed with a relatively low investment compared to traditional marketing campaigns. The design responds to target audience specifically looking for information concerning logistics. Another important difference with a traditional marketing campaign is that this website will always remain online, continuously reaching the target audience.
The website was developed in collaboration with the Chamber of Commerce Limburg (co-investor) and ELC Limburg among other parties.
The main task of the Maastricht Region Branding Foundation is to position the region in all its aspects (branding) and seeks out collaboration with its partiers for the marketing-acquisition process. The visitors of the site that get truly interested in the region and wish to get in touch, are directly linked to a LIOF professional.
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