LogicLab welcomes Vicki Mendelson as the new VP of Advertiser Sales. In her new role, she will be conceiving and executing business development strategies while helping build the LogicLab brand.
LogicLab launches its core product targetLab, which is an innovative tool that brings CRM solutions to mass media. It enables media buyers, planners and advertisers to have a 360 degree view of media and marketing.
Craig Gugel is appointed Chief Research Officer at LogicLab, Inc. In this position, he will also serve as a public face of LogicLab and an industry expert on all research-related issues.
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