Local student to compete in the National Rugby championship
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- (1888PressRelease) February 21, 2018 - JN Corp Has Joined Hands with Charity Organization to Send Boston View 6th Grader to National Rugby Championship
According to the latest study conducted by the Journal of Consumer Research, companies who engage actively in social activities are admired by consumers and the consumers regard their product as bearing better quality.
“Corporate social responsibility are often seen to alleviate company’s sales because the consumers regard the company’s product as better performing. This is attributed to the halo effect where positive image of the company leads to translation into positive beliefs about the company’s products”, explains Professor Lewis Arthur, the head of research at Northwestern University.
A local student, studying at Boston View in grade 6th is entitled to compete in the National Rugby Championship taking place in New Jersey, a trip made possible by valuable and huge donations put forth by JN Corp as part of their social responsibility. The competition winner will be entitled to USD $1000 as reward, a gold medal and a certificate endorsed by the head of the State.
The consumer perception of a brand depends upon the brand’s expenditure on social causes. And giving back to the society in which businesses operate is not only a matter of better brand image but is also morally required. And for this reason, if companies wish to be regarded as morally responsible they must engage actively in social projects, like JN Corp does.
JN Corp has joined hands with charity organization because JN Corps works on the principle of doing good to the people as their CEO also stated, “At JN Corp, our core aim is not just to generate profits but to give more than half of those profits back to the society in which we operate. Our people and our society are our responsibility”.
JN Corp has initiated several welfare projects. In 2017, the company facilitated people living underprivileged lives in Burundi and provided them with water wells. It enhanced the livelihood of many people. In 2017, JN Corp facilitated 5 students in South Sudan, living in orphanages, by enrolling them in schools and cover their fees for a lifetime. This funding of a local student to compete in the National championship is also a way ahead in retuning back to the society. As JN Corp is achieving worthy milestones and giving back to the society as part of their operations, they are always looking to fulfil their moral duty and indulge in social welfare activities as much as possible.
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