Local Start-up, BigSweetDeal Launches In South Jersey, Offers The First Opaque Selling Model For Restaurants

With a focus on independently owned restaurants, BigSweetDeal aims to help them find a sustainable and profitable solution in hard economic times. End Quote

Philadelphia, PA-NJ (1888PressRelease) November 09, 2011 - With its launch earlier this week, BigSweetDeal becomes the newest addition to the discount dining scene. BigSweetDeal offers highly discounted certificates valid for one night only. With a concentration on high-quality, independently owned restaurants, BigSweetDeal is attempting fix some of the problems inherent in the current deal space.

What makes BigSweetDeal different: The restaurant owner has control. Owners can control the quantity of offers and overall discount to suit their free capacity in there restaurant on a daily basis; All offers on BigSweetDeal are only valid for the day in which they are purchased. This is to ensure restaurant's only see extra traffic when they need it; Utilizing an opaque selling model, similar to Hotwire and Priceline, BigSweetDeal attempts to stop regular full paying customers from taking advantages of high discount offers meant to attract new patrons; BigSweetDeal is only about half the price of its competitors.

"We recognized that the restaurant industry in particular was suffering from the sudden coupon craze," Says Mark Rosenberg, Founder and CEO. "We set out to develop a business model that could help them reach the same end result of more new customers, without the headaches that they get from the current options."

In development since early 2011, BigSweetDeal boasts more than thirty participating restaurants. "We are offering a way for restaurants to bring in customers on their own terms," says Garrett Gillin, Co-Founder and head of sales for BigSweetDeal. "These restaurant owners are tired of the same sales pitch and same break-even results. They want something new; something that will work; and something that can actually make them money. That's why they participate with us."

BigSweetDeal offers discounts ranging from 25-50% off. They boast a wide array of cuisine types and guarantee the quality of each restaurant which participates. BigSweetDeal plans on expanding into other cities in the future.

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