Local Fiber Partners with Cordless Media to Empower US Broadband
Providers with Household-Level Media and Audience Targeting
Local Fiber & Cordless Media partner for household broadband targeting, a first. ISPs deliver precise messaging on internet speeds without exchanging personal data, engaging potential customers, even outside service areas.
- (1888PressRelease) February 22, 2025 - Local Fiber, a leading marketplace and technology provider dedicated to empowering regional Internet Service Providers (ISPs), is excited to announce the expansion of its strategic partnership with Cordless Media, an innovator in real estate ad technology. Together, they are launching an industry-first solution: household-level media targeting designed specifically for broadband availability.
This collaboration allows ISPs to deliver precise messaging based on available internet speeds and services directly to households and home shoppers without requiring any exchange of personal consumer data or private company data. By utilizing Local Fiber’s national broadband serviceability data and Cordless Media’s advanced advertising platform, this solution ensures that ISPs can engage potential customers based on the specific internet services available at their future homes, including potential customers currently outside of the provider's serviceable footprint.
Revolutionizing ISP Consumer Engagement
With this partnership, ISPs can now communicate more effectively and directly with potential home buyers and renters during pivotal moments in their decision-making process. This precision-focused targeting approach ensures ISPs can connect with movers during key moments in their relocation journey, maximizing relevance and engagement.
“We are thrilled to collaborate with Cordless Media to empower ISPs with tools that connect them directly to mover audience segments,” said Jason Yaker, CEO of Local Fiber. “This partnership enables broadband providers of all shapes and sizes to deliver timely and relevant messaging to movers and homebuyers, integrated across all major digital advertising platforms.”
“We’re excited to deepen our partnership with Local Fiber to deliver this groundbreaking solution that addresses a long-standing challenge for broadband providers,” said Darren Chausse, CEO of Cordless Media. “Historically, our broadband clients have been constrained to inefficient zip code-level targeting, leading to significant ad waste and inefficiencies. Our
platform offers household level precision, enabling ISPs to maximize their advertising impact and connect with the right audiences at exactly the right time”
Enhancing Consumer Privacy While Driving ISP Growth
The household-level targeting solution underscores both companies’ commitment to data driven innovation and efficiency while safeguarding consumer privacy. No personal data or private company data is transferred between ISPs and Cordless Media during the targeting
process. This ensures that ISPs can deliver meaningful messages about available internet services while respecting company policy and user privacy.
“At Local Fiber, we are committed to empowering ISPs by providing them with advanced tools that help them thrive,” added Yaker. “This partnership marks an important milestone in how we help broadband providers grow their market share by connecting them directly with potential customers.”
To start utilizing this cutting-edge technology, ISPs and agencies can contact Greg Buhl, EVP of Sales at Cordless Media, via greg ( @ ) cordlessmedia dot com dot This solution allows marketers to purchase targeted media across Cordless Media’s extensive network of over 500 real estate publisher sites, reaching home buyers and renters at critical moments in their decision-making process dot
For those looking to expand their reach even further, this household-level targeting solution is also available for use through The Trade Desk. This flexibility ensures you can engage with potential customers across multiple platforms, driving growth while maintaining privacy standards.
About Local Fiber
Local Fiber is an integrated marketplace dedicated to bolstering the offerings and capabilities of local and regional Internet Service Providers (ISPs). We specialize in curating a diverse range of products and services tailored specifically to enhance market access and market share. Our mission is to empower ISPs with the tools and resources they need to thrive in today's competitive telecommunications landscape. Local Fiber’s precise broadband data and advanced technology solutions are at the forefront of bridging the digital divide and ensuring that all consumers have access to reliable, high-speed internet.
About Cordless Media
Cordless Media is a leader in real estate technology, providing innovative tools and solutions that enhance the home buying and renting experience and generate non-dues revenue for website owners. With a network of over 500 real estate listing sites, Cordless Media connects consumers with the information they need to make informed decisions about their next home.
Media Contacts:
Jason Yaker
CEO/Founder - Local Fiber
Jason ( @ ) LocalFiber dot com
Bodhi Short
President -Cordless Media
Bodhi ( @ ) CordlessMedia dot com
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