Local Celebrity Fashionista And Former Superbowl Champion Team Up To Make A Difference

Co-Owners of Azzaria Boutique and Azzaria Denim Lounge style a winning solution to raise support for the Jenesse Center, the oldest domestic violence intervention program in LA, and to provide hope and encouragement to kids with incarcerated parents. End Quote

San Diego, CA (1888PressRelease) September 21, 2011 - Tammy Neihart, L.A. stylist for MTV Awards, BET Awards, and ESPY Awards, celebrities, socialites, and professional athletes, along with her business partner, Az Hakim, former St. Louis Rams Super Bowl Champion and San Diego Chargers NFL football player, are stepping up their winning formula a notch to support causes near and dear to their hearts.

The charismatic duo of Neihart and Hakim originally teamed up in 2009 to open the award-winning Azzaria Boutique and Azzaria Denim Lounge in the small surfing mecca of Cardiff-by-the-Sea. Azzaria Boutique features Neihart's exclusive private label line, in addition to such sought after brands as Free People, Indah, and House of Harlo (Nicole Richie's designer jewelry line). While the Boutique's ultra-trendy sister next door, the Azzaria Denim Lounge, offers one of the largest selections of designer denim for men and women south of Los Angeles, including Hudson, J Brand, AG, Siwy, and Citizens of Humanity. The Denim Lounge also sports popular men's dress shirts, eco fashion organic and hemp tees, and accessories by 7 Diamonds, Howe, and Dita.

With the winning combination of its swank décor - there are flat screen TV's in the dressing rooms and a cocktail-worthy bar - and Neihart's style expertise, the Denim Lounge beckons much more than a traditional denim bar. It literally sweeps customers into a very welcome world of affordable fashion, friendly personal stylists, and an overwhelming comfortable club vibe. Customers are served complimentary refreshments, as Neihart herself often dishes up celebrity styling tips in both the Boutique and the Denim Lounge on the house.

When it comes to doing their part to support community and causes they believe in, Neihart and Hakim have no intention of sitting on the sidelines. While styling celebrities in Los Angeles, Neihart spent her free time working with the Jenesse Center, an organization supported by Halle Berry, which is dedicated to stopping domestic violence. Founded in 1980, the Jenesse Center is the oldest domestic violence intervention program in South Los Angeles. Their mission is to provide victims of domestic violence with a comprehensive, centralized base of support to assist them in addressing their immediate crisis and changing the patterns of their lives. Azzaria Boutique has announced that it will donate a portion of every private label sale to the Jenesse Center.

As a professional NFL football player whose career includes being drafted by the St. Louis Rams, the San Diego Chargers, and four other professional football teams, Hakim is no stranger to charitable causes himself. Having realized how fortunate he was to have had the opportunities that led him to a successful NFL career, he made a commitment to help underprivileged children with incarcerated parents achieve the same dreams that he has seen come true. In order to do so, he started the Az Hakim Foundation to offer hope, encouragement, and mentoring for kids with incarcerated parents.

The Az Hakim Foundation was established to make a positive difference in children whose lives have been affected by an incarcerated family member by providing them with the tools necessary to allow them to grow into confident, caring and courageous individuals. Hakim's goal is to open the eyes of the youth and allow them to see that there is a brighter tomorrow through making better decisions. "This has a lot of meaning for me as I was one of those kids growing up," Hakim reflects with candid frankness. "I want to give as many kids as possible support and hope. I want to put them in a situation where they can be normal kids, without problems and worries, if only for a day." In order to help achieve this goal, the Azzaria Denim Lounge has announced that it will donate a portion of every private label sale to the Az Hakim Foundation.

Neihart and Hakim agree, "In today's economy people need to make their purchases count. In our stores, you do not have to be a celebrity or pay celebrity prices or to take advantage of a personal celebrity stylist; and when shopping at either of our Azzaria stores, you can make choices that support the local community. It's really all about offering customers a service and product they can feel good about."

Azzaria Boutique and Azzaria Denim Lounge are located at 2029 San Elijo Avenue in Cardiff-by-the-Sea, California. For more information please visit www.shopazzaria.com.

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