Liyans Hires Sparkleminds to Create Their India Real Estate Franchise Development Model.
Liyans has now hired Sparkleminds Franchise Catalysts for their franchise development and plan to have over 1000 franchises across India in the next 5 Years.
- (1888PressRelease) April 06, 2012 - Bangalore-Kolkata, India - Liyans Commerce Pvt Ltd, A venture of the promoters of one of the largest Real Estate Marketing Conglomerate of Eastern India, Somani Realtors Pvt. Ltd. (SRPL), a Well Known, leading Real Estate Marketing Brand (having principal business of marketing of Real Estate products & services with a strong professional workforce), having a strong presence in East India, Specifically in the West Bengal Region. Led by Managing Director, Mr. Mahesh Somani, Liyans is a Real Estate Solutions Franchise catering to the need of LIG/MIG Housing, there by building a trusted brand in public at large and also providing home solutions with strategic advice, option of choice from wide range of alternative properties at the best price.
Liyans has now hired Sparkleminds Franchise Catalysts for their franchise development and plan to have over 1000 franchises across India in the next 5 Years. Commenting on the development, Mr Mahesh Somani, MD Liyans Commerce Pvt Ltd stated, 'with over 15 years in the realty business, our group has pioneered the real estate project marketing management space and we look forward to offering the same expertise to all kinds of Builders across the country through our franchise model. We have defined processes and systems, through which acquisition of new customers can happen at very reasonable costs for builders, without investing in marketing or sales teams. We are excited in appointing leading India Franchise Consultants, Ms Sparkleminds, to help us build the franchise model and execute our franchise expansion over the next 36 Months. You will come across an Exclusive Liyans Real Estate Franchisee Office (REFO) in your city and several Liyans Real Estate Solutions Outlets (RESO's) at a nearby locality, over the next couple of months. The company has allocated resources and will keep investing from internal accruals, continuously for the growth of this business. We are also working on building liyans.com which will be a one stop site for all real estate solutions along with empowering our customers and franchisees through modern technology on the back-end. '
Mr Amit Nahar, CEO, Sparkleminds mentioned 'there are several real estate franchises operating in India. Some are domestic real estate franchise opportunities and some international real estate companies operating through real estate master franchisees in India and each one of them have their own focus. We have been working with several Real Estate Franchise Companies over the years and over the last month, while doing the research on the Real Estate Segment from Liyans perspective, we realize and have advised them to work through a differentiated model. We see that there are several gaps that could be filled to accommodate the needs of a growing market through a proper real estate franchise program. Urban Population in India is expected to cross 590 Million by 2030, driving up the demand for residential real estate, with over 70% of the same being in the LIG and MIG segments. Union Finance Ministers, Pranab Mukherjee's 2011-12 Budgets also provides several incentives to affordable housing, increasing the limit on housing loans eligible for a 1 percent subsidy in interest rate, also making it a Priority Sector Lending for Banks. Moreover, the governments existing interest subsidy of Rs 14865 for Homes below 2.5 Million in Construction cost will boost demand considerably in this segment, signaling clearly that the government will continue to propel this segment in addition to the market demand due to massive urbanization. That's where this franchise would primarily operate, bringing in clear focus for the franchisees prospective market and profitability for them from the first year of operations. We are very excited at offering a unique franchise solution to the Real Estate Industry in India, through this franchise model that will extend to all major cities and tier I, II and III towns of India.'
Other companies that are offering real estate franchises in India include Re Max Franchise which is offering the Re Max India Franchise, Rebi Franchise, LJ Hooker Franchise which is Offering the LJ Hooker India Franchise, Ray White Franchise which is offering the Ray White India Franchise, all of whom have been aggressively expanding using the Real Estate Master Franchise Model / Real Estate Unit Franchise Model, in various regions across India. Liyans is looking at offering a very unique franchise model, which would ensure that it operates in a specific niche, while catering to a large audience seeking real estate solutions.
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