LiveU Continues Collaboration with Sony Professional Solution

September 26, 2016
Top Quote LiveU sets the standard for high-quality and reliable live video acquisition, management and distribution over IP. LiveU's award-winning technology enables live video transmission from any location around the world. End Quote
  • (1888PressRelease) September 26, 2016 - LiveU will showcase its LU710 4K/p60 HEVC rack-mountable 1RU encoder at the Beijing International Radio, TV and Film Exhibition 2016 (stand 8A36). The LU710 meets market demands for higher resolution and more efficient transmission protocols, supporting video encoding for 4K resolution and new H.265/HEVC standards.

    The LU710 encoder will support Sony Professional Solution China's upgraded 4K wireless transmission ODS (Other Digital Stuff) content and hybrid DSNG 4K truck, as part of the ongoing collaboration between Sony, LiveU and LiveU's local partner, Diadem, announced last year.

    Combining the Xtender transmission device (LiveU's external antenna with six modems, delivering video rates of up to 40 Mbps) with LiveU's LU710 4K/HEVC encoder will transform any SNG truck into a fully mobile hybrid cellular/satellite solution for transmitting 4K/HD video with improved efficiency and resiliency.

    Doron Meirom, LiveU's VP Sales, APAC, said, "We're excited to present our first live video product that adopts the new H.265 HEVC encoding for superior video quality and is fully integrated with LiveU Central's workflow, enabling monitoring, management and content distribution. The LU710 takes ODS and hybrid trucks to the next level, offering SNG customers a 4K hybrid cellular and satellite solution that can be seamlessly integrated into their overall 4K workflow with higher resolution video and lower operating costs. This initiative with Sony is an important step for us as part of our go-to-market strategy."

    Gordon Gu, CEO DiaDem, added, "It's great to see the fruitful results from the strategic collaboration between Sony, LiveU and DiaDem, enabling the 4K UHD mobile wireless IP transmission solution to become a reality today. We're also facilitating 4K IP stream delivery through our web stream service www.seei.tv - the first time in the field for live 4K UHD stream delivery. These solutions offer customers significant 4K options, in addition to the successful satellite-based delivery test for real 4K stream conducted with leading media groups two months ago."

    Sun Zili, General Manager MKT Div, Sony Professional Solution China, said, "We're excited to demonstrate LiveU transmission technology at BIRTV, transferring 4K camera signal from Hall 8 to Hall 1 through the combined public network to make a projection on screen with a 4K laser projector and then make a live signal transfer at long distance in real-time. This is the solution used to broadcast live sports events, stage plays and concerts or other events in cinemas. We're also taking a 4K signal through Hall 1, which can be re-sent to DiaDem's 4K live stream web portal, offering live 4K content play by any terminals. Our aim is to show how Sony offers customers 4K live broadcast solutions at any time."

    The new LU710 4K/HEVC encoder integrates LiveU's bonding technology, 10 industry patents, and integral LRT (LiveU Reliable Transport) protocol for optimised video performance using integral adaptive bit rate and forward error correction technology. LRT enables reliable, low delay live video streaming over non-guaranteed IP networks.

    The new encoder supports live transmission and store and forward modes and can be connected to an external touch screen for onsite control. It also supports SDI/HDMI video input and allows bonding over two internet ports. In addition to hybrid trucks, the encoder can also be used for streaming video between two stations, instead of costly fibre connections, with high-quality, reliable streaming capability.

    LiveU owns the patent for cellular bonding for remote news gathering in the US, Europe, China and other countries. All LiveU products are based on this patented technology.
    For more information visit: http://www.liveu.tv.

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