LiveEnsure(TM) leads the race using Digimetric(TM) device recognition technology to securely authenticate web and mobile users
The Wall Street Journal headlines last week announced the Race Is On to 'Fingerprint' Phones, PCs. Device fingerprinting is a powerful emerging tool in internet security trade, and LiveEnsure™ is leading the way with its SaaS authentication offering for web and mobile.
- (1888PressRelease) December 14, 2010 - It might seem that one computer is pretty much like any other. Far from it: Each has a different clock setting, different fonts, different software and many other characteristics that make it unique. LiveEnsure™ uses Digimetric™ technology to uniquely identify computers, cellphones and other devices, without building and sharing profiles of the people who use them.
LiveEnsure™ is embracing digital device fingerprinting technology for authentication with Digimetrics™, its patent-pending technology based on a synthesis of multiple factors. The "fingerprinting" data is challenged "outside" the browser, its data is *not* shared, and the process is session/commerce context specific, i.e. purpose-built keys - the "smarter" and "safer" version of a universal fingerprint. This architecture is based on years of study - finding that trusting purely general-built keys is great for convenience but not worthy for security. A universal database, such as the one touted in the WSJ article, is neither private nor safe, let alone accurate as devices and owners shift and change rapidly.
Christian Hessler, CTO for LiveEnsure™ says, "The naive thought of accurately maintaining and relying upon an out-of-context, reputation-based list of user devices is a risky one. Device ownership is constantly in flux, whether by design or by accident. The act of tying a user's reputation to a device alone, when they may or may not have immediate or long-term possession of it, poses a large privacy and security threat to them, and big security hole for the real hackers. It's adequate for advert tracking, but quite insufficient for real security."
LiveEnsure™ sits in the gap - providing strong, real-time authentication, using a universally unique digital footprint of a laptop, ipad, device or smartphone. There is nothing for the user to download, install and no out of band/dongle/token to look after. The login process is seamless the clever device recognition happens without the user being aware, checking the device fingerprint in real time as part of a secure triangulation.
Andrew Reid, Managing Director of MO-Call, knows that authentication on cellphones is necessary for today's consumers. He says, "LiveEnsure™ authentication technology is ideal as it can work on all type of smart phones."
LiveEnsure™ doesn't store any personally identifiable information such as user names and password, nor does it rely on the browser, Javascript or cookies. It is simply powerful, real-time session authentication. LiveEnsure™ new technology leading the race in secure authentication.
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