Live Innovations Highlight Top 4 Ways to Turn Your Everyday Customers Into Extraordinary Brand Advocates

Direct Marketers Live Innovations believe consumers are the best brand advocates for businesses and can help build loyalty for a business. End Quote

Make your everyday customers proud to stick to your specific brand. As a result, they will become one of your most effective marketing tools

(1888PressRelease) February 27, 2015 - With the trend going towards personalisation when targeting consumers, competition is on the rise. Live Innovations therefore say, businesses must turn their customers into brand advocates: "Make your everyday customers proud to stick to your specific brand. As a result, they will become one of your most effective marketing tools", say Live Innovations. In order to help with the process, the firm reveals their top four ways to make a lasting impression on their customers, so they represent their clients' brands:

About Live Innovations: http://www.liveinnovations.co.uk/

Provide the ah-ha effect
It is not only important to help consumers, find Live Innovations. It is crucial to teach them how to help themselves, create the 'ah-ha' effect and keep their interest, so they do not turn their backs.

A fantastic example is HubSpot, say Live Innovations. The firm offers sophisticated marketing software. In addition to that, they provide free in-depth information for marketers that they can use in their jobs. Hundreds of thousands of readers return to the blog every month, getting a fresh dose of 'ah-ha' every time they access the site.

Be ethical
Businesses that follow ethical guidelines and speak up against injustice increase their chances to impress their customers and turn them into loyal advocates. People show empathy and will defend a brand if they respect its values.

Incentives for customers
People ask themselves: 'What's in it for me?' Live Innovations recommend businesses to have a referral programme in place that incentivises customers that refer the brand to their family, friends or colleagues.

The menswear brand Bonobos for example encourages customers to share a $25 referral code with people they know. In return they receive a $25 credit for their next purchase. "It is a win-win situation", say Live Innovations. "Acquiring a new customer is expensive. How great is it to have your best customers promote your business?"

Be transparent
"No business is perfect and things can happen, such as a downtime or a mistake in a delivery", says Tom Harris of Live innovations. The firm truly believes that customers are forgiving as long as companies deal with issues appropriately and professionally and remain transparent. "Be honest to your customers, they will understand", say Live Innovations. "Don't lie to them with meaningless excuses. They will appreciate honesty."

Live Innovations are London's premier outsourced sales and marketing firm. They have become experts in building brand advocates for their clients and ensure a thoroughly planned marketing strategy is in place with each of their clients. In line with their strategic approach, Live Innovations have achieved significant business growth over the past few years. In 2014 alone, the firm has increased sales for their clients by over 36 per cent. Live Marketing are now planning to expand into further markets in Q2 this year.

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