Lithuanian mobile project "MoboFree" receives recognition in the international contest

Emotions based mobile social network Mobofree receives recognition in the international contest. End Quote

(1888PressRelease) October 19, 2010 - World Summit Award Mobile Contest (WSA Mobile) is an international event, targeted at identifying and promoting the world's best Mobile Internet products and the most innovative applications. Experts from more than 160 countries are involved in the nomination and evaluation of the projects.

This year mobile social network project Mobofree, developed by Lithuanian company SIR EU & partners was nominated in the m-Entertainment & Lifestyle category. Though launched only a month ago - MoboFree has attracted experts' attention due to its unique features.

"Currently, the project is in the development stage, therefore we focus more on the development and implementation of new functionalities, rather than on marketing activities. MoboFree is not just your regular social network; it is based on innovative technology solutions. The system performs a contextual analysis, monitors the user's emotions and reacts to them - it could be said that system adapts to the user. This is a complex system which took a long time to create, but we believe we went in the right direction. The fact, that such a new project was already noted by the experts and potential partners in various countries" - rejoices CEO of the company Danute Martuniene.

MoboFree users can also find friends both at home country and abroad; discuss in the forums; communicate in chat channels; share content and participate in interactive games and contests. Translated into seven languages, the project is designed specifically for surfing with the mobile phone. It has also a "Touch" version for the owners of iPhone and other handsets with touch screens. "Mobile technology sector has a huge potential for growth in new markets. Since our goal is fast growing countries which have not yet wide PC market we didn't go the usual way of creating WEB project and then releasing a mobile version, but started straight from the mobile solution" - said Danute Martuniene.

The developer of MoboFree SIR EU is the Lithuanian capital company with 8 years experience in development of Mobile Internet value added solutions. SIR EU owns more than 30 various Mobile Internet projects, as well as iPhone and Android applications. Mobofree is the first international project of the company. SIR EU headquarters are located in Vilnius, Lithuania.

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