Lincoln and Hearst Magazines Unveils New Century Craftsmanship Idea Series
Lincoln and Hearst Magazines teams up to launch a print and online interactive luxury series.
- Macon, GA (1888PressRelease) June 29, 2011 - Island Lincoln Mercury, a leading Lincoln Mercury car dealer in Merritt Island, Florida, is pleased to announce that Lincoln and Hearst Magazines have teamed up together and have launched a new print and online interactive idea series that focuses on the craftsmanship of luxury. The series will feature renowned craftsmen from different fields like fashion, jewelry and culinary arts who will be sharing their perspective of how ideas are deep rooted in tradition and how it can evolve something fresh and new for modern consumers who value luxury.
The new Craftsmanship Idea Series will also portray eminent artisans who understand the key features of luxury, thus innovating new ideas for their craft in unique ways. The main focus of this innovative craftsmanship idea is to engage, inform and enlighten readers.
As a part of the promotion of the New Century Craftsmanship Idea Series, Lincoln and Hearst will print a few selected issues of Hearst magazines featuring chef Richard Blais, jewelry designer Karen Erickson, and men's fashion designer, Kevin Stewart, in its July and August issues. Plus, there will be an additional online series of videos that will feature the three renowned artisans along with Max Wolff, Lincoln Director of Design
Michael Clinton, president and marketing and publishing director of Hearst Magazines said, "We are thrilled to be partnering with Lincoln to bring its 'New Century Craftsmanship Ideas' concept to life through the pages of our magazines by showcasing notable artisans who exemplify the convergence of tradition and innovation." Max Wolff, Lincoln Director of Design further added, ""True craftsmanship starts with personal experiences that inspire creativity in taking ideas to the next level."
As a part of this innovative craftsmanship idea, consumers will also get an opportunity to obtain hand-crafted luxury items especially designed and crafted by these famous artisans while watching the featured videos on LincolnCraftsmanship.com.
Featured artisans in the Lincoln New Century Craftsmanship Idea Series:
Richard Blais: Recent winner of Bravo's "Top Chef All-Stars" and Concept Chef at Flip Burger Boutique. Print ads will highlight the Lincoln MKX in The Oprah Magazine and House Beautiful.
Karen Erickson: Jewelry designer and co-founder of Erickson Beamon Jewelry. Harper's Bazaar and Veranda magazines will feature Erickson alongside the Lincoln MKZ hybrid.
Kevin Stewart: Co-founder of Roger Charles New York in 2006. Esquire will feature Stewart and the Lincoln MKX.
Max Wolff: Lincoln Director of Design will be featured in the series' online videos.
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