Liberty Tax Service Introduces the New eSmartTax.com

eSmartTax.com's updated design and online tax preparation service launched today, including the switch to interview style tax e-filing. End Quote

Virginia Beach-Norfolk-Newport News, VA-NC (1888PressRelease) December 28, 2010 - In 2011, filing state and federal tax returns with eSmart Tax will be easier than ever. With the unveiling of its updated website design today, eSmartTax.com also launched its new, interview style based tax filing application. The change from form-based filing will make e-filing tax returns as easy as answering "yes" or "no" to specific tax preparation questions. The online tax filing service includes Frequently Asked Questions and tax resources developed by the experts at Liberty Tax Service.

"Usability tests and customer feedback supported our decision to redevelop eSmartTax, including the change to interview style filing," said Ray Shively, Vice President of Online Products for Liberty Tax Service. "We want to offer our customers exactly what they want-fast and easy tax preparation services-and interview style filing seems to be the preferred method. We're all very excited about the 'new and improved' eSmart Tax for 2011."

The switch to interview style tax filing further simplifies the e-filing process for eSmart Tax customers. Instead of filling out IRS-based tax forms, the new tax application will prompt users with a series of "yes or no" questions regarding their taxable expenses and income from the previous year.

The updated eSmartTax.com and eSmart Tax e-file application that launched today also:
- Features a new homepage design and simplified navigation;
- Includes a new, searchable database of FAQs and tax tip resources;
- Offers email, phone and live chat support options;
- Supports any 1040 form and the Earned Income Tax Credit (EITC);
- Provides tax assistance from a Liberty Tax Service professional;
- Offers lifetime audit protection; and
- Guarantees user satisfaction, backed by Liberty Tax Service.

eSmartTax.com has been the choice for Do-It-Yourself taxpayers of all kinds (e.g., retirees, homeowners, small business owners, self-employers, married couples filing jointly or separately, etc.) to easily and securely file their annual tax returns. "We expect an easy transition for those who are accustomed to form-based filing," said Shively. "The tax filing process can be confusing and frustrating at times, especially because there's no room for error in the eyes of the IRS. eSmart Tax's new interview style tax application reduces the risk by asking the user straightforward questions, allowing the user to complete the tax return process quickly and easily."

About eSmart Tax
eSmart Tax is backed by the tax experts at Liberty Tax Service and its network of over 20,000 tax preparers and more than 3,500 offices nationwide. Liberty Tax is a trusted leader in the tax preparation industry for more than 10 years, so e-filers can rest assured their tax returns are in good hands.

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