LEXOSmedia Unveils New Advertising Technology at National Trade Event

Fort Myers digital media agency, LEXOSmedia, introduces its flagship ad technology at Ad:tech San Francisco this week. The technology is the world's first patent-protected Cursor Ad Unit, which can change the state of a mouse's cursor from an arrow into a branded message momentarily. End Quote

(1888PressRelease) April 14, 2011 - San Francisco, CA - LEXOSmedia showcases this technology by connecting with world's top advertising technology professionals at Ad:tech San Francisco April 11th through 13th, 2011.

Cursor ads place branded messages in the exact position of the cursor, typically one time per day, per website visitor. Carnegie Mellon research studies find an extremely high correlation between the location of users' eyes and the location of the mouse cursor. This research shows a 98% assurance that the targeted user sees the advertisers message. Cursor ads provide publishers with a new stream of revenue that is completely additive. Implementing cursor ads has proven to increase ad awareness over 200% and click-thru rates over 500%!

LEXOSmedia founder and CEO, Craig Pisaris-Henderson, speaks of the new technology, "Cursor ads present relevant messages to the user, while providing a great increase in ad engagement for advertisers, as proven in multiple studies. We're at Ad:tech this week to let publishers and advertisers know about what we believe is the most effective advertising vehicle ever created. "Ad:tech is an interactive advertising and technology conference and exhibition, with events around the world several times each year.

About LEXOSmedia
LEXOSmedia is a Digital Media agency and exclusive provider of cursor-based advertising. The company has launched two business units to address the display and contextual sectors. For the display sector, the CursorMarketing.com unit provides branded advertisers, top-tier publishers and media outlets with a new way to monetize their digital properties through cursor-based "branded advertisements." For the contextual sector, the AdBull.com unit provides a fully automated pay-per-click (PPC) platform for advertisers to bid on relevant keywords and for publishers to add a new revenue stream. The cursor-based PPC add produces higher click-thru rates than almost every other PPC add unit available.

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