Lerner Publishing Group partners with Impelsys to propel its digital strategy

Launches Lerner Digital™ content delivery platform for Schools and Libraries powered by iPublishCentral. End Quote

(1888PressRelease) October 20, 2010 - New York - Lerner Publishing Group, a leading children's book publisher, has selected Impelsys, a global leader in electronic content delivery solutions, as its technology partner to provide a range of digital publishing solutions, aligned with Lerner Publishing Group's digital strategy.

The launch of the Lerner Digital™ is a clear indication of Lerner Publishing Group's increased strategic focus on digital products. Lerner Digital is powered by Impelsys' iPublishCentral, the same technology that has also helped many leading publishers realize their digital strategies. Lerner Digital will host over 1,000 titles, including standard PDF eBooks and Lerner Interactive Books™, which will be made available for sale and fulfillment to individuals, libraries, and schools from its website www.lernerbooks.com.

Given the ever-increasing demand for the electronic educational content, Lerner Publishing Group wanted to leverage new technologies to supplement its traditional print model and add further value to its content for its school and library customers and student users.

"The transition from print to digital is a significant milestone for our organization. With Lerner Digital, we have taken a giant stride in reaching out to our end users where they are - online, proving yet again that we have always shown great agility in responding to both market dynamics and customer requirements," said Terri Reden, Vice President of Marketing and Digital Products at Lerner Publishing Group.

Lerner Digital™, launched June 25, 2010, by Lerner Publishing Group, was developed particularly for the school and library markets and allows students to access curricular content in the most innovative, engaging and user-friendly formats, that will motivate and enhance their reading experience and help them in the understanding of life lessons and educational curriculum.

"We needed a fulfillment platform that would reliably and seamlessly deliver our digital content to customers, offer flexible licensing options, and provide detailed usage reports. Impelsys' iPublishCentral provided an excellent solution to meet our needs and those of our digital clients," concluded Reden.

"As Lerner Publishing Group makes this important transition into digital publishing, we are extremely glad to be their strategic technology partner in supporting their digital strategies," said Sameer Shariff, CEO of Impelsys. "Lerner Digital is a crucial step towards tapping institutional markets, and we are immensely glad to support Lerner Publishing Group in this initiative" added Shariff.

The strategic alliance with Impelsys empowers Lerner Publishing Group to leverage Impelsys' proprietary technologies and expertise to create innovative digital products cost effectively, to drive its long-term digital strategy. With iPublishCentral, publishers can roll out their digital strategies much faster and more effectively and with a significant reduction in cost, ultimately providing audiences with a more flexible and enhanced experience.

For more information, including an online demo of Lerner Interactive Books and to sign-up for a 30-day trial, please visit www.lernerbooks.com/freetrial.

About Lerner Publishing Group
Lerner Publishing Group creates high-quality fiction and nonfiction for children and young adults. Founded in 1959, Lerner Publishing Group is one of the nation's largest independent children's book publishers with eleven imprints and divisions: Lerner Publications, Carolrhoda Books, Carolrhoda Lab™, Millbrook Press, Twenty-First Century Books, Graphic Universe™, Darby Creek, ediciones Lerner (a Spanish-language imprint), First Avenue Editions, LernerClassroom, and Kar-Ben Publishing. In Fall 2010, Lerner Publishing Group is thrilled to launch Lerner Digital alongside our growing catalog of nonfiction and fiction books, ensuring that schools and libraries have access to the highest quality content to serve the evolving needs of teachers and learners in the 21st century. Lerner Publishing Group also distributes fiction and nonfiction titles from other publishers including Andersen Press USA, American Reading Company Press, and Kane Press. For more information, visit www.lernerbooks.com or call 800-328-4929.

About Impelsys
Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complexmarketplace. Impelsys-powered technologies like iPlatform™ and VirtualPages™ and solutions like iPublishCentral™ help publishers increase their revenues by delivering content online quickly and cost effectively. Impelsys' passion for client success has helped it build long-term partnerships with its customers becoming critical in the client's electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.

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