LEGO(R) Master Builders and Exciting Prizes during Sherway Gardens' LEGO Store Grand Opening Weekend

Prizes and entertainment for the whole family at the grand opening of the new LEGO store at Sherway Gardens! End Quote

(1888PressRelease) April 30, 2011 - Help a real LEGO® Master Builder construct an 8-foot tall LEGO R2-D2 during Sherway Gardens' three-day LEGO Store Grand Opening celebration from Friday, May 13 to Sunday, May 15 in Sherway Square! Visit the new LEGO store located between Sherway Square and Door 5 during the event for a chance to win great prizes and help Steve Gerling, LEGO Master Builder, create a LEGO masterpiece in Sherway Square. For more information, call 416-621-1070 or visit www.sherwaygardens.ca or http://www.facebook.com/sherwaygardens.

8 FOOT LEGO R2D2 MODEL BUILD IN SHERWAY SQUARE

Steve Gerling, LEGO Master Builder will begin the 8 foot LEGO R2D2 model build on Friday, May 13 at 11am. Sherway Square will be set up with 8-10 tables around a 4 foot platform; each table will contain LEGO bricks and building instructions.

Once the building starts, kids are invited to come to the tables to use the LEGO pieces to build one giant brick that is four times the size of a regular brick, which LEGO Master Builder Gerling will use to help build the model. Participating kids will receive a free LEGO Star Wars(TM) Certificate of Achievement for helping the Master Builders (while supplies last).

While LEGO Master Builder Gerling works on the LEGO R2D2 model, there will be appearances throughout the weekend by the Star Wars 501st Legion. The build will continue throughout the entire weekend until the last piece is added on Sunday at 5pm.

BUILDING HOURS:
Friday, May 13: 11am - 7pm
Saturday, May 14: 10am - 6pm
Sunday, May 15: 11am - 6pm

LEGO PRIZING AND IN STORE EXPERIENCE

ALL WEEKEND: Visit the LEGO Store during the event to enter for a chance to win a $50 LEGO Store Gift Card! No purchase necessary to enter.

SATURDAY, MAY 14: Be one of the first 300 customers to spend $35 in the LEGO Store and receive an exclusive, limited-edition LEGO Minifigure set!

SUNDAY, MAY 15: The first 300 customers to spend $35 in the LEGO Store will receive an exclusive, limited-edition LEGO Minifigure T-Shirt! Shirts are available in child's sizes only.

THE NEW LEGO STORE AT SHERWAY GARDENS:

"The new LEGO store at Sherway Gardens will enhance our consumers' overall LEGO brand experience through product variety, store design and regular hands-on family events," says Skip Kodak, vice president, LEGO Group. "Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time."

The store raises the bar in kid-chic design, innovative displays and consumer-friendly play areas to deliver an engaging, entertaining and fun experience for families. LEGO stores house wall-to-wall product amidst three key design components. The "Pick A Brick Wall", by far the hottest store feature, offers the option to purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The "Living Room", an interactive play area prominently positioned in the center of the store, gives consumers a chance to get "hands-on, minds-on" with LEGO products, view out of the box displays or just take a break from shopping. Finally, a "Brand Ribbon" runs the circumference of the store, featuring LEGO model displays, company history and fun facts to entertain guests.

Guests will find a full selection of LEGO products and branded merchandise for children ages 2 and up, including all-new NINJAGO construction sets, hot new products in the award-winning CREATOR and CITY lines, new characters from the best-selling HERO FACTORY story line, and LEGO DUPLO® sets for preschoolers, including Fire and Zoo themes.

ALSO OPENING SOON AT SHERWAY GARDENS:

The LEGO Store will be in good company with new stores like Victoria's Secret, PINK by Victoria's Secret and Juicy Couture. Followed by the opening of Stuart Weitzman, Le Creset, Kiehl's and Pandora opening this summer at Sherway Gardens.

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About Sherway Gardens:

Sherway Gardens is a Cadillac Fairview property, one of North America's largest investors, owners and managers of commercial real estate. For over 50 years, Cadillac Fairview has been leading the way in commercial real estate with innovative design, development and management. With a portfolio valued at more than $17 billion, Cadillac Fairview and its affiliates own and manage 84 properties across North America. Cadillac Fairview is wholly-owned by the Ontario Teachers' Pension Plan, which invests to secure the retirement income of 284,000 active and retired teachers in Ontario.

Sherway Gardens is a leading fashion shopping destination. Officially opened in 1971, the centre covers 972,540 square feet of leasable space, has 205 shops and services, and is be home to many influential retailers such as Apple, Michael Kors, Bench, Coach, Pottery Barn, Williams Sonoma, Abercrombie & Fitch, abercrombie and Hollister. Current anchors include Sears, The Bay, Holt Renfrew and Sporting Life. Sherway Gardens is a winner of numerous awards for excellence in Marketing and Operations, including several Maple Leaf Awards from the International Council of Shopping Centres (ICSC). It attracts 12 million visitors annually. For more information please visit www.sherwaygardens.ca.

About LEGO:

LEGO Systems, Inc. is the North American division of The LEGO Group, a privately-held, family-owned company based in Billund, Denmark, one of the world's leading manufacturers of creatively educational play materials for children. The company is committed to the development of children's creative and imaginative abilities, and its employees are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good enough." Visit the virtual LEGO world at www.LEGO.com. LEGO, the LEGO logo are trademarks of the LEGO Group. © 2011 The LEGO Group.

Visit our FTP site to download hi-res images of the LEGO store:

Go to: media.ashworthassociates.com Username: media Password: download

Images can be found in the Sherway Gardens / LEGO Store Album.
Click the FTP User Guide for instructions on how to download images.

For further information and/or interview requests contact:

Peter Ashworth / Ashley Lloyd ; Ashworth Associates; 416-603-6005
peter ( @ ) ashworthassociates dot com / ashley ( @ ) ashworthassociates dot com

Elena Price; Senior Marketing Director; Sherway Gardens; 416-621-1071 ext. 7020
pricee ( @ ) cadillacfairview dot com

Julie Stern; Manager of Public Relations; LEGO Systems, Inc; 1-860-763-7834
julie-stern ( @ ) lego dot com

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