Leadtail Unveils The First Online Advertising Search Engine, Boosts Value Derived From Advertising Spend

Leadtail makes it easy for advertisers to search, compare, and buy online advertising across its growing database of over 1,700 quality publisher sites, blogs, and ad networks. End Quote

"Leadtail is designed to make the marketer's life so much easier" says Britta Meyer, VP of Marketing at Loomia.

San Francisco, CA (1888PressRelease) May 07, 2009 - Leadtail, the world’s first online advertising search engine, today announced the launch of its new Web-based service, www.leadtail.com, that enables advertisers – including marketers, business owners, and entrepreneurs – to quickly and easily target the appropriate audience for each advertising campaign. Leadtail makes it easy for marketers, business owners, and entrepreneurs to search, compare, and buy online advertising across its growing database of over 1,700 quality publisher sites, blogs, and ad networks. Today’s launch completes Leadtail’s public beta, which commenced in September 2008.

“When I first heard about the Leadtail concept, I couldn’t help but wish the service was available immediately,” says Britta Meyer, a founding member of the Leadtail Network and VP of Marketing at Loomia. “Being in a startup company, I’m operating in an environment where budgets are usually tight, marketing needs are immediate, and expectations are high. Leadtail is designed to make the marketer’s life so much easier: with effective services and the collaborative power of the marketers’ community, it puts the promise of online advertising in the context of Web-based services.”

Simplified, more reliable ad targeting results in less overinvestment
Leadtail was founded in 2007 by a network of professional marketers on the premise that online advertising is too confusing to navigate, complicated to purchase, and unreliably targeted. Advertisers and marketers are forced to overinvest to reach even a portion of their intended audience. To solve this problem, Leadtail developed an easy to use, searchable database of quality publishers and ad networks, where marketers can search for their audience by keyword, category, location, or demographics. Then, marketers can compare deeply profiled advertising opportunities to better target their media plan and find the right advertising mix for their campaign.

“It’s just too difficult to know where to advertise online,” said Carter Hostelley, a veteran Internet business executive and founding member of the Leadtail Network. “Marketers and business owners alike are struggling with the confusing and complex nature of online advertising and the challenges of getting real value out of their advertising spend. Leadtail makes it simple. Our database and search tools provide instant results, giving marketers the details they need; placing decision making information right at their fingertips. Our mission here at Leadtail is to make life easier for marketers!”

Leadtail provides win-win value for publishers, bloggers, and ad networks
Publishers today are seeking a simpler way to reach marketers who are in need of correctly targeted advertising opportunities.,” says Johnathan Robinson, an interactive media expert and founding member of the Leadtail Network: “The Leadtail database is like a matchmaker for connecting publications, blogs, and ad networks with the right advertisers. Having well targeted ads in your online publication increases the value of the ads for customers and advertisers. It’s a win-win for everyone.”

About Leadtail
Leadtail, the first online advertising search engine, makes it simple to map each online advertising initiative to its most targeted audience. Founded in 2007 by a network of professional marketers, Leadtail’s mission is to help marketing professionals, business owners, and entrepreneurs succeed in their online marketing and advertising efforts. Leadtail is based in Burlingame, California, with online network expansion every day. Visit www.leadtail.com to search for your audience or join the Leadtail Network.

http://www.leadtail.com

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