LeadMasterIntroduces 'Voice-Leads' A New Lead Management Solution Using Voice Response Technology

Voice-LeadsImproves Lead Conversion Ratiosby Providing Instant Phone Connections With Leads. End Quote

Atlanta, GA (1888PressRelease) May 21, 2011 - LeadMaster, a leading provider of lead management, CRM and sales force automation solutions, today announced Voice-Leads. LeadMaster clients now have the opportunity to activate the Voice-Leads service, enabling an immediate phone connection with leads coming into the LeadMaster Lead Management / CRM system. This solution is expected to be well received, especially in these key industries: insurance, education, real estate, mortgage, high tech and call center.

Leads from online inquiry forms, email leads, lead generators and more are automatically captured by the LeadMaster Lead Management CRM system and then converted into a phone call. The system immediately calls the appropriate sales representative, providing information about the lead and asking if they'd like to be instantly connected with the prospect by pressing '1' on their phone.

This system provides sales professionals the opportunity to begin a conversation immediately after the customer has clicked the 'submit' button on a web form.

With LeadMaster's built-in workflow automation this functionality can be extended beyond web forms to include email leads, leads from lead generators and even existing records. For example, suppose the inside sales team has a hot lead. The inside sales rep can click a checkbox in the LeadMaster Lead Management CRM system and a call will be placed to the assigned sales rep. When the sales rep answers the phone they'll hear details of the lead and be asked to press '1' if they'd like to speak with the hot lead. The system can be configured so the sales rep will hear as much or as little information as desired.

Andy Brownell, LeadMaster's CMO says, "The most crucial factor when trying to convert leads into sales is response time. Consider the following statistics. First, the odds of connecting with a lead increase 100 times if attempted within 5 minutes versus 30 minutes. Secondly, if you can respond to a lead within the first 5 minutes the odds of reaching and qualifying that lead are 21 times greater than if you wait an hour.Think about it. If you are interested enough in something to enter your contact info you'd probably like to talk with someone out it. If they call right away that's great.

But, if they call in an hour chances are you are working on something else and now that call is an interruption. Finally, 75% of Internet leads that convert will buy from the first person with whom they speak. Leads are expensive. Statistics tell us that 50% of all leads are never followed up - which effectively doubles the cost of your leads. Voice-Leads is an excellent way to connect with leads immediately and reduce the overall cost of sales."

Voice-Leads helps close more sales by connecting companies with their prospects before the competition. The LeadMaster Lead Management CRM system can be configured to notify sales managers when leads haven't been reached.

Voice-Leads is an elegant offering that's fully integrated with LeadMaster. Voice-Leads removes all excuses for why a lead is never contacted. Brownell says, "It's hard to ignore a phone call. With lead management and speed-to-lead being critical, the Voice-Leads service is a perfect addition for getting the most value out of your leads.Just as email marketing was virtually unheard of 10 years ago but is de rigueur today, I believe Voice-Leads will be an industry standard within a few years."

About LeadMaster
LeadMaster offers a variety of cloud-computing software solutions:
• Sales Lead ManagementCRM Software - Everything you need in one easy-to-use online web-based application.
• Lead-Xpress - A revolutionary new way for sales reps to receive and update sales leads.
• Lead-Xtreme - It's like caller-ID for your website. Website visitor info flows into LeadMaster CRM in real-time.
• LeadMaster Voice - Click to call, power dialing and virtual phone switch integrated with LeadMaster CRM.
• Call Center Solutions - Combining LeadMaster solutions provides a complete virtual call center system.

LeadMaster's on-demand customizable SaaS solutions combine sales lead management software, lead tracking solutions, sales force automation tools (SFA), customer relationship management features (Sales CRM), LeadMaster Voice solutions and virtual call center solutions. This powerful web-based application has helped companies large and small from virtually every industry.

The LeadMaster sales lead management CRM solution is intuitive and easy to use, providing real-time lead capture, lead distribution, lead tracking, lead nurturing, custom reporting and email marketing. LeadMaster makes it easy to qualify and convert leads from virtually any source - landing page, call center, webinar, sales lead suppliers and more.

The LeadMaster sales lead management CRM product is straightforward and easy to learn yet has robust features like workflow automation, round-robin lead distribution, mobile access, CRM analytics and now improved Outlook integration.

LeadMaster products and services are available through a global network of value-added resellers, consultants and system integrators.

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