Leading Indian Otas Partner With Erevmax For Upgraded Connectivity

Yatra.com & Travelguru.com complete XML integration for broader access to hotel inventory. End Quote

(1888PressRelease) August 30, 2013 - Leading Indian online travel agencies, Yatra.com and Travelguru.com have integrated with eRevMax to offer XML connectivity to its growing base of hotel customers. Accommodation providers will now be able to make real-time ARI (Available Rate & Inventory) updates and receive bookings generated on these channels through eRevMax solutions directly into their property management system.

Following a two-way XML interface certification with eRevMax to leverage its RateTiger and Connect enterprise distribution services, Yatra and Travelguru.com join a growing list of certified distributors; part of the eRevMax Channel Ecosystem. Yatra and Travelguru.com will be able to gain access to broader products and more inventories, improve booking conversion and increase revenues as part of its growth plans across the Asia Pacific region. Yatra is the second largest online travel services provider in the India offering online flights, rail, hotels and holiday bookings for domestic and international locations through multiple platforms. Travelguru has the largest hotel network in India with over 9000+ domestic properties and 300,000+ worldwide.

"Our integration with eRevMax will help our hotel partners to update rates and inventories in our sales channels in real-time, enabling us to bring the best offers to our customers. This integration will also connect us to eRevMax's Hotel Ecosystem for improving our global inventory supply," said Arun P Ajayan, Key Account Manager, Travelguru.com

"Online travel is growing at 30.2% in India, the fastest in the world. We have a significant customer base with top brands including The Park, Royal Orchid, The Leela and Club Mahindra using our products. Our integration with Yatra and Travelguru.com will improve our portfolio by offering a diverse range of distributors through the eRevMax Channel Ecosystem. Given that we cater to properties ranging from independent properties to enterprise hotel groups, it is important for us to offer quality certified connections through which both the channel and the hotel can benefit," said Greg Berman, Chief Operation Officer, eRevMax International.

The new functionality is available now to all existing eRevMax hotel customers looking to leverage distribution through Travelguru.com and Yatra.com. eRevMax is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market, the mid-market and scaling up through the large, global hotel groups. eRevMax's Channel Eco-System facilitates quality certified connectivity and relationship management services to support complex revenue generation strategies.

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