Leading Business Strategist's Book Release
Leading business strategist and innovation expert Dr Zunaira Munir's upcoming book, Key Concepts in Innovation, will be released in September 2010.
- San Diego, CA (1888PressRelease) August 07, 2010 - Published by Palgrave MacMillan - the book is a comprehensive glossary of the major terms and concepts that characterize innovation, covering specific areas such as product development, creativity, finance and policy.
"Key Concepts in Innovation focuses on making complex terminology clear," said Founder and Managing Director Strategize Blue Zunaira Munir. "It is ideal for both students and practitioners in the field."
Dr. Munir is a senior member of the Global Blue Ocean Strategy Network and a seasoned strategy and innovation consultant. She specializes in Blue Ocean Strategy, based on the best-selling book that launched a worldwide revolution in business strategy in 2005.
She has her PhD in Innovation Management from Wuhan University of Technology, China and has worked with numerous big and small companies worldwide in their pursuit to 'make competition irrelevant' and create blue oceans of highly profitable growth.
Key Concepts in Innovation is co-authored with Dr. Amsa Thota, President of Innovation Business Development Inc. Dr. Thota has a PhD in Food Science and Dairy Manufacturing from the University of Georgia, USA. He is currently Senior Fellow at the Kellogg School of Management at Northwestern University, USA and a member of the National Innovation Initiative Strategy Council in the US.
To find out more information on Dr. Zuniara Munir and Hamsa Thota or to pre-order their book Key Concepts in Innovation visit www.strategizeblue.com or call (858) 324-1997. Strategize Blue is located at 10360 Sorrento Valley Road Suite C, San Diego, California 92121.
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