Leading Analyst Firm Recognizes Aternity's(R) Leadership In The End User Experience Management Market

Top Analyst Firm Highly Recommends Aternity's FPI Platform for End User Experience Monitoring of Internal Business. End Quote

(1888PressRelease) June 08, 2011 - Aternity Inc., the industry's technology leader in end user experience management solutions for Global 1000 enterprises, announced today that Enterprise Management Associates (EMA), a leading analyst firm, has published an Impact Brief report, "Aternity Announces Frontline Performance Intelligence Platform v5.0: No End User Left Behind," that positions Aternity as delivering ground-breaking innovation and leadership in the application performance management (APM) market. To view EMA's Impact Brief, click here.

EMA's Impact Brief focuses on how Aternity is delivering industry-leading enhancements aimed at giving Line of Business (LOB) and IT stakeholders visibility into end user behavior and application performance "From the Edge on In." The Impact Brief describes how Aternity's FPI Platform provides a user-centric approach to proactive IT management by aggregating, analyzing, and reporting on the three key elements that together define the user experience - application performance, device performance, and user productivity. EMA also reflects on how Aternity's v5.0's new innovative features empower Aternity's Global 2000 customers and certified partners with the broadest coverage "of end-user experience across almost any type of application or Windows-based desktop (physical or virtual)."

Julie Craig, EMA Research Director, writes that, "Aternity's product announcement is impressive in that it targets critical requirements expressed by many IT organizations." For companies seeking better application performance management for internal business users, "EMA highly recommends a review of Aternity's FPI Platform and value proposition," continues Craig.

In addition to the EMA coverage, Aternity has received a number of industry accolades over the last 30 days including recognition by CRN Magazine as a Top 100 Virtualization Vendor, a Boston Business Journal Best Place to Work, and being named a finalist in the American Business Awards. Aternity's product innovation in providing ground breaking end user experience management capabilities has also resulted in recent press coverage around the Aternity FPI Platform v5.0 with articles in leading industry publications such as InformationWeek, CRN Magazine, Software Magazine, and PC World.

"EMA's Impact Brief clearly presents the challenges that many enterprises experience when they have limited visibility into how their end users are actually using key business applications," said Trevor Matz, President and CEO of Aternity. "We are committed to transforming organizations into user-centric proactive IT enterprises and closing the visibility gap not addressed by data center and network-centric APM solutions."
To view EMA's Impact Brief on Aternity, click here.

Solving the Visibility Gap from the Desktop Vantage Point
The driving need to understand real end user experience from the frontline has grown rapidly with the increasing complexity and highly distributed nature of today's virtualized IT environments. Cloud Computing, Virtual Desktop Infrastructure (VDI), SLA Management, Web 2.0 applications, and Meaningful Use programs are just some of the main IT initiatives that have increasingly exposed organizations to the visibility gap and their inability to truly understand end user experience "From the Edge on In."

Widely adopted Application Performance Management (APM) technologies are data-center centric and are therefore limited in their ability to provide comprehensive visibility into how end users actually experience the business applications they consume. Aternity's FPI Platform uniquely monitors the three primary components that dynamically interact at all times to define and impact an end user's experience as an IT consumer: Application Performance, Device Performance, and User Productivity. Frontline Performance Intelligence is the result of the real-time aggregation, analysis and correlation of all these metrics, ultimately closing the visibility gap from the Desktop Vantage Point.

About Aternity, Inc.
Aternity redefines real end user experience management by delivering the industry's first Frontline Performance Intelligence (FPI) Platform, effectively transforming every desktop - physical or virtual - into a self-monitoring platform that is user experience aware. By arming organizations with user-centric, proactive IT management capabilities, the Aternity FPI Platform dramatically reduces business disruption and increases user productivity. With Aternity's 360 degree view of end user experience, advanced analytics for preemptive problem detection and cause analysis, and right-time decision support capabilities, Global 1000 enterprises finally have the empirical evidence on how application performance and usage impacts business results, providing them with a path for constant improvement.

Aternity was named a Top 10 Most Promising Start-up by Ernst & Young and Globes and a Top 50 Startup by InformationWeek. In addition, the company has received prestigious industry recognition from the American Business Awards, the International Business Awards, The Boston Business Journal, The Marker and NetworkWorld Magazine. To further evaluate how Aternity can bring winning performance to your frontline and to find out if you qualify for a free evaluation and proof of concept, visit www.aternity.com.

EndUserExperience2Day, sponsored by Aternity, is a freely available, award-winning news and blog portal that can be accessed at www.enduserexperience.info. Follow Aternity on Twitter, become a fan on Facebook and see us on YouTube.

©2011 Aternity, Inc. All other trademarks or trade names are properties
of their respective owners. All rights reserved.
Aternity Media Contacts
Donna Parent
Aternity
508-475-0414
donna.parent ( @ ) aternity dot com

Lisa Dilg
PerkettPR
313-399-0892
aternity ( @ ) perkettpr dot com

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