Leading Advisory Analyst Firm HfS Research Selects Gutenberg Communications as its Public Relations Agency of Record

HfS Research-Gutenberg partnership will promote research-driven insight for the global IT services and Business Process Outsourcing industry. End Quote

(1888PressRelease) September 09, 2011 - HfS Research, the leading advisory analyst firm for global outsourcing and shared services strategies, and Gutenberg Communications, a global, strategic communications firm offering public and investor relations services, have teamed up to promote rapid, accessible, cutting edge research for the global IT services and Business Process Outsourcing industry.

As a dynamic industry that increasingly impacts the international business community, sourcing of IT and business operations support services represents more than US$900 billion in 2011, with double-digit growth forecasted in 2012. HfS Research understands the opportunities and challenges facing organizations in today's demanding global economic environment and works to create mutual success through in-depth research, benchmarking data and executive peer-networking, supported by its global analyst team across North America, Europe, India and Asia/Pacific.

With 58,000 subscribers to its research website and acclaimed blog, HfS Research regularly leverages its powerful research platform to test the pulse of global organizations' attitudes and dynamics towards outsourcing and shared services, and has surveyed more than 12,000 organizations in the last year. Gutenberg Communications brings extensive experience in building international brands on behalf of IT services and sourcing companies. The partnership will provide valuable, sector-specific resources for a global professional community hungry for reliable, hard data and trusted advisory services.

"Gutenberg is delighted to work with HfS and to help them with their communications needs in the US and India, two geographies wherein we have extensive experience," said Harjiv Singh, Co-CEO of Gutenberg Communications. "HfS Research provides unparalleled insight to the global sourcing industry and we look forward to communicating their perspective."

"Our partnership with Gutenberg Communications represents a landmark in our development as a global advisory analyst organization," said Phil Fersht, Founder and CEO of HfS Research. "Gutenberg is fast-building a reputation as the most reputable specialist communications agency in the services industry and we are honored to have their global expertise to represent us as we broaden our global presence."

For more information on HfS Research please see HfSResearch.com, follow them on Twitter ( @ ) horses4sources or join their LinkedIn group The BPO and Offshoring Best Practices Forum dot

For more information on Gutenberg Communications please see Gutenbergpr.com, follow them on Twitter ( @ ) thegutes or read Gutenberg's blog, TheGutes dot

Media Contacts
United States
Radha Vij
+1-212-239-8741
Radha ( @ ) gutenbergpr dot com

India
Salma Khan
+91 9916448550
Salma ( @ ) gutenbergpr dot com

About Gutenberg Communications
Gutenberg Communications is a global full-service, strategic communications firm offering public and investor relations services. The firm leverages communications to key audiences across a global landscape for clients in numerous industries including technology, real estate, financial services, healthcare, academia and conference marketing. For more information about Gutenberg Communications, please visit: www.gutenbergpr.com, follow us on Twitter ( @ ) thegutes or visit our blog TheGutes.

About HfS Research
HfS Research (www.HfSResearch.com) is the foremost research analyst firm and social networking community, focused on helping enterprises make complex decisions with their business process operations, IT outsourcing and shared services strategies. It has the largest audience and regular following in today's global sourcing industry.

With 58,000 subscribers, HfS Research provides the most impactful and frequently-visited global collaborative community platform in the global services industry, providing rapid and insightful commentary, analysis and debate of enterprise outsourcing and shared services dynamics. The organization is distinctive in that it integrates personable social networking with market research and expert advisory services.

The HfS Research mission is to provide a unique environment for collective research, opinion, experience and knowledge across the global outsourcing industry to help enterprises explore new performance thresholds. Led by industry expert Phil Fersht, the HfS Research team is a multi-disciplinary group of analysts across North America, Europe and Asia/Pacific regions, with deep domain knowledge in business process outsourcing, information technology services and cloud business services.

Launched in 2007, HfS Research's acclaimed blog Horses for Sources has more than 120,000 monthly visitors across the global outsourcing industry, and is widely recognized as the leading destination for collective insight, research and open debate of industry issues and developments. The HfS LinkedIn community, The BPO and Offshoring Best Practices Forum, is thriving with over 14,000 industry professionals sharing views and information daily. You can access information about HfS at HfSResearch.com and on Twitter at www.twitter.com/horses4sources.

To learn more about HfS Research, please email research@HfSResearch.com.

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