LBA - "Location Based Analysis" Approved By Eurostars And On Its Way
The EU's "Eurostars" programme has approved the LBA project, submitted jointly by DFRC AG (coordinator, Switzerland), the university of Bern (Switzerland), the Central Remedial Clinic (Ireland) and Wellness Telecom (Spain).
- (1888PressRelease) January 04, 2011 - LBA is a product of previous projects undertaken by these partners. Suitable for multiple market sectors, the project partners are optimistic regarding prospects of commercialization. Work on the project began in December 2010, and will last for 18 months.
LBA uses a low cost wireless sensor network, able to locate and track wireless devices such as mobile phones. The system locates and tracks mobile phones on the premises and uses the data to provide business intelligence solutions at a fraction of current prices.
The system can be deployed in both indoor and outdoor environments, and does NOT retrieve any data with which the phone's owner may be identified.
The system allows businesses to understand their customers' behavior within their premises (e.g. within their shop), to answer questions such as: "How long do customers wait to get served?", "How much time does a customers spend in my shop?", "How many of the customers entering my shop visit it again, and after how long do they return (on average)?"
Many methods have been previously implemented to try to answer these questions, such as: loyalty cards, computerized queue management etc.
LBA will provide a low-cost generic and privacy-friendly solution to this problem, which will improve accuracy and provided innovative new abilities that answer practical questions.
LBA is co-financed by the Federal Office for Professional Education and Technology (OPET) and by the European Union's Eurostars E!5533 programmes.
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