LayerFive: Your partner for creating a 360-degree view of the customer
LayerFive’s 360° Marketing Insights & Omni-Channel Attribution platform is designed to provide the digital marketing business a consolidated view of the buyer’s journey
- San Francisco, CA (1888PressRelease) June 23, 2021 - LayerFive’s 360° Marketing Insights & Omni-Channel Attribution platform is designed to provide the digital marketing business a consolidated view of the buyer’s journey across all channels both online and offline, allowing busibesses to build a complete 360° view of the consumer experience.
Moreover, the LayerFive platform consolidates all the ad data, e.g., click and purchases; back into one place with our patent-pending solution, and delivers an omni-channel attributed view of the ad spend performance that includes owned and earned media interactions as well.
Their platform provides a real-time independent view of what is working and what is not, helping you to make better-informed decisions on where to spend your marketing.
Building a 360-degree view of the customer (https://www.layerfive.com/product/360-marketing-insights/) offers advantages to businesses across various industries, whether it is a retailer, a healthcare provider, or a financial institution. The truth is that as more and more buyers expand their digital records, they build a pool of invaluable data relating to customer journey--from data on current purchases to day-to-day connections with the brand.
LayerFive’s 360-degree customer view provides is the capability to increase the sales and marketing teams of the business. These teams can develop more ideal sales and marketing campaigns by utilizing existing data. Additionally, it providers the opportunity to better understand customers, their tastes and behaviours.
LayerFive’s 360-degree customer view provides the capability to give more customized buying experiences. Businesses may use aggregated, invaluable, data to offer customers with more customized experiences across their lifetime buying journey.
Find out more about LayerFive’s 360° Marketing Insights & Omni-Channel Attribution platform and find out how it can help you build a great 360-degree view of your customers.
LayerFive is a unified consumer data platform that helps brands generate significant marketing ROI uplift using their first-party data and helps save cost on GDPR/CCPA compliance. We use first-party AI-based identity resolution to unify consumer identities across all enterprise sources including website, mobile apps, CRM, customer service systems, loyalty etc. And we offer omni-channel attribution, customer life-cycle insights and self-serve privacy compliance using the unified view of the consumer.
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