Lauren Elaine Frocks Out the New Year with the 'Reception Collection'
Designer Lauren Elaine expands her burgeoning 'Lauren Elaine Bridal' line with a collection of vintage-inspired tea length dresses ideal for destination weddings and receptions.
- Los Angeles-Long Beach, CA (1888PressRelease) January 08, 2015 - LA-based Designer Lauren Elaine proudly announces the launch of the vintage-inspired 'Reception Collection' on January 9th 2015, expanding the popular Lauren Elaine Bridal line. Curated especially for destination weddings, elopements, wedding receptions and rehearsals, the 'Reception Collection' offers a variety of fete-worthy retro-feel frocks in tea length silhouettes and unique fabrications, including Ombre tulle and 3-D lace flowers. The 'Reception Collection' continues the USA-made tradition of the Lauren Elaine brand, and features competitive retail price points ranging from approximately 400-800.00USD.
"We've created this collection in direct response to a growing demand for non-traditional wedding gowns. Whether it's a dress for the first dance at a wedding reception, or a dress for the bride who's opted for a civil ceremony, weddings and related celebrations come in all varieties, and we really wanted to embrace that," explains Designer Lauren Elaine.
"Additionally, many brides don't want to wear the same dress they wore for their ceremony. The reception is all about the celebration. It's a party! And the 'Reception Collection' offers bridal dresses that are fun to wear, and are perfect for the post-nuptials festivities," says Elaine. "The femininity and overall prettiness of 1950's silhouettes have always been a favorite of mine. I wanted to capture that lady-like elegance in the 'Reception Collection,' while keeping the looks wearable and flattering on all shapes and sizes."
Along with the easy-to-wear A-line shapes and tea-length hemlines, the 'Reception Collection' boasts lady-like charm with luxurious textures and details usually reserved for gowns of higher price points - and lady - like names for each of the four initial styles: the "Priscilla", the "Shirley", the "Lana," and the "Margaret." The "Shirley" features a signature ombre tulle skirt and bodice, available in 3 colors (Blushing, Mint-to-Be, and Something Blue.) Swarovski crystals and three-dimensional embroidered flowers pepper the cropper-mermaid silhouette of the "Margaret," with French corded lace and satin adorning the more classic "Priscilla" and "Lana" styles.
A themed, editorial lookbook shot exclusively in Las Vegas accompanies the launch of the 'Reception Collection,' and highlight's the collection's fun and retro mood. The release of the Vegas-themed fashion film is slated for release the following week. The 'Reception Collection' is available for purchase at Lauren-ElaineDesigns.com as of January 9th, 2015.
About Lauren Elaine Bridal
The Lauren Elaine Bridal line launched in 2014, and with brides and clients all over the world requesting Lauren Elaine, the Lauren Elaine Style House opened in Los Angeles soon after. The Lauren Elaine brand continues to expand its presence in high-end salons globally. Since launching, Lauren Elaine pieces have graced the pages of such high profile publications as Vogue, Women's Wear Daily, and The Knot - and garnered a loyal celebrity following on the red carpet. Lauren Elaine has appeared as a featured designer on America's Next Top Model: All-Stars, as well an official partner of the Taste Awards for both 2014 and 2015.
The Lauren Elaine brand is enchantingly made in the USA.
For all press inquiries and coverage requests, please contact Stacey Wiseman with Wiseman Zander Public Relations at pr ( @ ) lauren-elainedesigns dot com or 818 dot 563 dot 6512 dot
For more information about Designer Lauren Elaine and the Lauren Elaine brand, please visit http://www.Lauren-ElaineDesigns.com.
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