Launch of SAPinsider Mobile App Makes a Splash at SAPPHIRE NOW

Attendees are enjoying the ease with which they can download and access the SAPInsider Mobile app. End Quote

(1888PressRelease) May 20, 2011 - ORLANDO, Florida - SAP Customers and Partners Find High Value in Free App for iPad and iPhone.

WIS Publishing today announced that its free SAPinsider app for iPad and iPhone, which was unveiled this week at the SAPPHIRE NOW conference in Orlando, Florida, is being heralded by conference attendees as a valuable and easy-to-use resource. The app, available for download in the Apple App Store, allows mobile subscribers to read, search, and browse the full content of SAPinsider magazine with free, unlimited access. As part of the app's debut, SAPPHIRE NOW attendees have been exploring the app on iPads at the WIS Publishing booth.

The feedback from attendees - SAP customers and partners from around the globe - has been enthusiastic. "Attendees are enjoying the ease with which they can download and access the app," says Harvey Kaplowitz, Vice President of Marketing for WIS Publishing. "They've told us how excited they are to have this must-have SAP information at their fingertips."

Other favorite features of the app include the ability to:
• Search the full text of available issues
• Read text-formatted articles designed for maximum mobile readability
• Download articles for offline reading
• Bookmark favorite articles
• Share articles with colleagues

"Dozens of SAP partners have tried out the mobile app right from the SAPPHIRE NOW show floor, and they've all commented on the app's sharp and intuitive interface," says Lucy Swedberg, Senior Director of Editorial and Partner Programs at WIS Publishing. "The mobile app provides a convenient new way to access this important SAP-specific content."

WIS Publishing is pleased to make SAPinsider content available to mobile users through the app, adding to the more than 125,000 online and print readers who already turn to SAPinsider each quarter. The launch issue of the new SAPinsider app, sponsored by SAP, includes:
• A special report on SAP's business analytics offerings, including SAP HANA
• A special report on virtualization and cloud infrastructure from SAP and partners
• A guide to the new SAP Solution Manager 7.1 usage rights (with regard to IT service desk capabilities) for SAP Enterprise Support customers
• Information about SAP-MICROSOFT Unite Partner Connection

The SAPinsider app is available now for free download through the App Store. New readers must simply download the app and complete a quick registration process to access the content. Current print and online subscribers of SAPinsider can download the app and use their existing subscription credentials to log in.

The app will be available on additional mobile platforms, including Android, in the near future.

Access the app by visiting http://www.sapinsideronline.com/mobile. For more details about SAPinsider magazine, visit http://sapinsider.wispubs.com.

About SAPinsider
SAPinsider is the premier source of information on product, service, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information, visit http://sapinsider.wispubs.com. Follow SAPinsider on Twitter at http://www.twitter.com/sapinsider.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and the Insider Learning Network. For more information, visit www.insiderlearningnetwork.com.

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the companies in the SAP AG group.

SOURCE: WIS Publishing

Contacts

Editorial Inquiries:
Lucy B. Swedberg
Senior Director, Editorial and Partner Programs
1-781-751-8635
lucy.swedberg ( @ ) wispubs dot com

Advertising Opportunities:
Ken Kiefer, Strategic Accounts Manager
1-781-751-8707
ken.kiefer ( @ ) wispubs dot com

Patricia "PK" Kieran, Strategic Accounts Manager
1-781-751-8731
pk ( @ ) wispubs dot com

Len Ganz, Strategic Accounts Manager
1-781-751-8820
len.ganz ( @ ) wispubs dot com

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