Laguna Opening Marks 15-Year Poskanzer Scott/Lefrak Affiliation

Jersey City Multifamily Design Features Distinctive Sections in Unified Building. End Quote

Jersey City, NJ (1888PressRelease) November 15, 2013 - The recent opening of the Laguna residences in Jersey City marked a 15-year partnership between LeFrak, the long-established New York-based real estate developer, and Poskanzer Skott Architects (PSA) of Ridgewood, N.J. During this time, PSA has designed over 800 multifamily units and more than three million square feet of office space for LeFrak projects.

As the architect of record for the Laguna, PSA was involved in the project from the site plan-approval stage through to consulting on the luxury rental's apartment layouts and exterior finishes and materials. Located directly on the Hudson River Waterfront, within the mixed-use Newport development, the 158-unit Laguna is comprised of a sleek 18-story tower facing Newport Green and an adjoining six-story wing that continues the urban streetscape along River Drive.

"The two sections sit in an "L" shape, coming together at the building's corner," noted PSA Partner Barry Poskanzer, AIA. "From a distance, Laguna is a seamless blend of these low and high-rise elements." A common lobby punctuates the single-building identity. Surrounding the ground-floor retail space and tenant amenities (including a fitness center and children's playroom), a glass-and-steel "outrigger" canopy defines the exterior walkway and matches the upscale pedestrian-oriented concept found throughout the Newport complex.

Next door to Laguna, PSA also served as architect of record for LeFrak's 355-unit Aquablu, which opened in 2009. "Poskanzer Skott is proud to have been instrumental in bringing vision and reality to both Laguna and Aquablu," Poskanzer said. "These two projects are the latest in LeFrak's multifamily portfolio. They also illustrate the depth and quality of our firm's client relationships."

PSA is an established, award-winning design and planning firm recognized for its innovative and workable solutions. The company has broad experience in the entire design process from concept to completion working on behalf of office, industrial, retail, multifamily, educational, health care and residential real estate clients, including the public, private and non-profit sectors.

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