Kyle-Beth Hilfer, Of Counsel, Collen IP Intellectual Property Law, P.C. to Speak at KC's Event
This event is scheduled Tuesday, July 25, 2017 @ 1:00 pm ET.
- New York, NY (1888PressRelease) July 20, 2017 - The Knowledge Group, the leading producer of regulatory focused webcasts, has announced today that Kyle-Beth Hilfer, Of Counsel, Collen IP Intellectual Property Law, P.C. will speak at the Knowledge Group’s webcast entitled: “Social Media Contests and Sweepstakes: Understanding Legal Considerations and Regulations LIVE Webcast”.
For further details, please visit:
https://www.theknowledgegroup.org/webcasts/legal/sportsentertainment-law/social-media-contests-and-sweepstakes
About Kyle-Beth Hilfer
Kyle-Beth Hilfer leads Collen’s Advertising and Marketing Law practice. She has over thirty years’ experience providing legal counsel to advertising, marketing, promotions, intellectual property, and new media clients. Harnessing her unique understanding of social media, mobile, and digital marketing, Ms. Hilfer works with clients from the concept stage through execution on specific marketing techniques, including sweepstakes and contests, influencer marketing, user-generated content, premium offers, rebates, negative option and advance consent marketing, loyalty programs, and native advertising. She offers strategic legal advice that ensures clients’ regulatory compliance and intellectual property protection while allowing them to maintain competitive marketplace positions. Ms. Hilfer is a summa cum laude, Phi Beta Kappa graduate of Yale College. She earned her J.D., cum laude at Harvard Law School. Ms. Hilfer can be reached at kbhilfer ( @ ) collenip dot com dot
About Collen IP Intellectual Property Law, P.C.
Collen provides legal representation to global companies and other businesses in the areas of intellectual property, advertising and marketing, and privacy and information management. In particular, Collen has decades of experience representing some of the world’s most well-known luxury brands, including in the watch, fashion and fragrance industries. Collen also represents a wide range of entities from start-up technology ventures and local businesses to entertainment industry leaders. The law firm is widely recognized for its many successes in launching brands, advising on marketing strategies, and protecting valuable intellectual property rights. In the prize promotion area, Collen helps design, implement, and defend sweepstakes, skill contests, and premium offers, integrating cutting-edge digital, social media, and mobile platforms. Collen’s advertising and marketing lawyers are fully conversant in 50 states’ laws in the United States and global laws regarding promotions.
Event Synopsis:
Social media has become a key marketing channel for nearly all businesses. And, offering contests and sweepstakes through social media channels have proven to be an effective way to build traffic, improve brand awareness, and most importantly, attract customers. While these prize promotions offers endless possibilities, they are not without risk. Contests and sweepstakes are heavily regulated and complying with such regulations can be tricky in the social media context.
It is important that companies understand the various legal considerations and regulations before launching contests, sweepstakes and other prize promotions to avoid running afoul of the law while getting the best intended result. With the right guidance, compliance with applicable legal rules is manageable. A proactive compliance program not only reduces legal risk, it can also help ensure a successful campaign.
In this LIVE Webcast, leading practitioners and thought leaders assembled by The Knowledge Group will cover guide companies through the key elements of a social media contests and sweepstakes. They will provide an in-depth discussion of how to use legally use cutting edge marketing techniques and comply with FTC/state regulations. Speakers will provide the audience with practical tips and strategies in working with various social media platforms. This webinar will also address keeping consumers satisfied with the brand to avoid class action suits or PR disasters.
Key topics include:
- Overview of sweepstakes/contest law in social media context
- Structuring entries to comply with FTC and state lottery and disclosure laws
- Prize Considerations
- Drafting and disclosure of Rules and Regulations
- Special Promotional Issues such as user content and endorsements
- Data Collection/Privacy Issues
- Best Practices for successful and compliant prize promotions
About The Knowledge Group/The Knowledge Congress Live Webcast Series
The Knowledge Group was established with the mission to produce unbiased, objective, and educational live webinars that examine industry trends and regulatory changes from a variety of different perspectives. The goal is to deliver a unique multilevel analysis of an important issue affecting business in a highly focused format. To contact or register for an event, please visit: http://theknowledgegroup.org/
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