Kuhl Clothing Company's Liberator Convertible Pant Named Backpacker Magazine's 2012 Editors' Choice Award Winner
Kuhl Clothing, a independently owned and operated outdoor clothing company, has been selected as an Editor's Choice Award by Backpacker Magazine for 2012 for it's Men's Convertible Pant, The Liberator Convertible Pant. Featuring unique kissing seams where the pants zip of and become shorts and small expanding panels at pockets and along mirroring seams to add functionality to a re-defined form.
- (1888PressRelease) March 08, 2012 - SALT LAKE CITY, UT - The industry's most coveted award honors the best new gear and essentials for outdoor enthusiasts.
The Liberator Convertible Pant by KÜHL has been honored as a recipient of a 2012 Backpacker magazine Editors' Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.
Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented Kühl Clothing Company with the award at the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on Thursday, January 29th.
The Backpacker Editors' Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.
The Kühl Liberator pant was one of only 13 innovative products that have been honored with a 2012 Backpacker Editors' Choice Award. Kühl redefined the outdoor pant category and now re-invents the convertible pant. Built to liberate you from the "hidden zipper" with a tell-tale flap, the new Liberator uses a kissing seam and Rhino technology to make the next generation outdoor convertible pant.
"BACKPACKER gear reviews have many imitators, a few competitors, and no equals," said Editor-in-Chief Jonathan Dorn. "That's because no other magazine or website conducts in-depth field-testing as vigorously or impartially as the crew led by Gear Editor Kristin Hostetter. With a core team that has several centuries of combined trail time, along with first descents, decades of retail experience, and expertise in every backcountry discipline, Kristin puts new products through an unprecedented level of real-world abuse in every terrain and weather imaginable. She also oversees a transparent process that has earned an unrivaled amount of trust from readers, retailers, and manufacturers. The results are reviews that lead consumers to smart, durable products that consistently prove their worth with years of best-in-class performance."
"Our design team had a vision of creating these product years ago. The time was right, and they took that vision and turned it into the Liberator Convertible pant. We feel it is a game changing design for convertible pants. We are proud to have won the recognition and respect of the Editors at Backpacker Magazine. The award is highly esteemed, and the fields test proves the Liberator can stand up to hard use," said eCommerce officer and Social Media Director Timothy Boyle of Kühl.
The Backpacker Editors' Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.
Since their inception, the Backpacker Editors' Choice Awards have come to be regarded as the most sought-after award for outdoor equipment and apparel found in the industry. The impeccable outdoor credentials and rigorous field-testing standards of the Backpacker staff guarantee that these awards are an undisputed mark of quality for the companies and products selected.
All winners must excel under extensive field-testing conducted by Backpacker's team of editors, who take hundreds of new products every year into the backcountry to put them to the test. This rigorous process ensures that the performance of the winners is truly worthy of distinction and meets the guiding principle behind the program: gear that is of real value to the readers of Backpacker magazine, who are very active, long-term outdoor enthusiasts.
The complete list of Backpacker 2012 Editors' Choice Award winners will be officially announced to the general public in the magazine's April Gear Guide issue, on newsstands March 6, 2012.
ABOUT Kühl
"Original, unique and refreshingly different" At Kühl® (https://www.kuhl.com) we set out to demonstrate what an original idea leads to in creating the finest clothes we know how to design and manufacture. Our focus is on the product and only the product. This rebellious approach to question everything defies and opposes the logo driven norm. Kühl began making the Alf Hat in 1986 and in 1992 Kühl Clothing won the prestigious Malden Mills Apex award for the design of the Jacquard Fleece Jacket. Kühl also won the 2011 Backpacker Magazine's Editor's Choice Award for the Skühl Jacket, an eVent fabric Anorak. Kühl is an independently owned and operated outdoor clothing brand located in the heart of the Wasatch Mountains, in Utah.
About Backpacker:
Backpacker (www.backpacker.com) brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor media whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured. And the magazine recently launched mobile media applications that allow users to text-message hiking maps and directions to their phones. In the last four years, Backpacker has won five National Magazine Awards, the publishing industry's highest honor. In 2008, the magazine won the NMA for General Excellence, joining The New Yorker, Mother Jones, GQ, and National Geographic as top winners in their respective size categories. In 2009, it won three awards, including General Excellence Online. Backpacker has also won numerous other print, design, and digital awards, and its writers have been recognized in prestigious contests and best-of-the-year anthologies.
CONTACT:
January 19, 2012
Andrea Neukom, 303.625.1615
aneukom ( @ ) aimmedia dot com
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