Krystal(R) Celebrates 85 Iconic Years with Million-Dollar Giveaway and More

Sweepstakes freebies and 50-cent Krystals to highlight brand’s 85th Birthday on October 11th. End Quote

Atlanta, GA (1888PressRelease) September 27, 2017 - In 1932, on a downtown street corner in Chattanooga, Tennessee, one of the South’s most famous food icons was born – the small, square, steamy Krystal burger. In celebration of that day 85 years ago, Krystal Restaurants will be hosting a seven-week-long birthday blowout sweepstakes with a $1 Million grand prize for the winner. In partnership with Coca-Cola® Zero Sugar, the Krystal 85th Birthday Giveaway not only includes a chance at $1 million for one lucky winner, but also hundreds of other delicious free Krystal menu items and other unique branded merchandise and collectibles.

“Big milestones deserve big celebrations,” said Jason Abelkop, Chief Marketing Officer for The Krystal Company. “Together with Coca-Cola Zero Sugar, Krystal is offering up the ultimate party favor – the opportunity to win $1 million.”

Alba Castillo Adamo, Vice President of Customer Marketing for The Coca-Cola Company, agrees. “We are honored to have been part of the Krystal experience for 85 years – since the very beginning. This sweepstakes is our way of thanking the brand and the guests who have made it all possible.”

Guests wishing to take part in the sweepstakes need only visit one of Krystal’s participating locations between September 25 and November 12 and order a Coke Zero Sugar-branded cup as part of their purchase, while supplies last. Each cup will contain a code that can be redeemed online for one of many sweepstakes prizes. Complete sweepstakes rules and additional information can be found at www.krystal.com/85.

NO PURCHASE NECESSARY. OPEN TO LEGAL RESIDENTS OF AL, AR, FL, GA, KY, LA, MS, NC, SC, TN & VA, 18 YEARS OR OLDER. VOID ELSEWHERE & WHERE PROHIBITED. For Official Rules, free methods of obtaining a Code and entering, prize descriptions, odds disclosures, and complete details, visit www.krystal.com/85.

A Birthday Burger Bash, Too!
In addition to the $1 Million Birthday Giveaway from Coca-Cola Zero Sugar and Krystal, fans of the iconic restaurant can also enjoy the brand’s signature, steamy burger at a special price on Krystal’s birthday, October 11th. Any guest that visits one of Krystal’s more than 360 locations on Wednesday, October 11, 2017 can take advantage of 50-cent Krystals all day long.

“We could think of no better way to say thank you to our guests for 85 years, than giving them more of the fan favorite burger that’s made us one of the longest-standing burger brands in the South,” Abelkop said.

There is no limit to the number of Krystals guests may order at the 50-cent price point. Offer is good at all participating locations for dine-in, drive-thru, or take out, while supplies last. Offer valid only on original Krystal burgers and does not apply to other Krystal sandwiches.

About The Krystal Company
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 360 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram ( @ ) Krystal dot

About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world. For more information, visit our digital magazine Coca-Cola Journey at www.coca-colacompany.com, and follow The Coca-Cola Company on Twitter, Instagram, Facebook and LinkedIn.

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