Krave Launches New "Find Your Fit" Program This Spring

The Sonoma-based Company Teams up with ZICO and Smartwater to Help Enhance Healthy Lifestyles. End Quote

Sacramento, CA (1888PressRelease) April 04, 2018 - KRAVE, the gourmet meat and poultry snack brand, is partnering with ZICO and Smartwater this spring to help consumers “Find Your Fit.” From April 1 through June 30, 2018, KRAVE fans will have a chance to win† prizes like free fitness classes at some of the hottest studios.

KRAVE inspires consumers to expand their horizons when it comes to new, exciting tastes in the brand’s growing line of tender meat and poultry flavors. The new “Find Your Fit” campaign furthers this mission by offering unique fitness experiences to inspire the brand’s fans. The prizes include a box of KRAVE products and gift cards for fitness activities like Flywheel classes, ClassPass memberships or premium Gaiam workout gear valued at $300 each. KRAVE will also be offering in-store coupons for discounts on ZICO or Smartwater with any KRAVE jerky purchase. Throughout the three-month promotion, KRAVE will motivate consumers to step out of their comfort zones and reach their goals by experiencing a new fitness trend or trying a new post-workout drink when they reach for a better-for-you snack.

KRAVE remains the leader in offering tender jerky that is low in fat, a good source of protein and elevated with all-natural ingredients.* While staying true to its Sonoma roots, the brand has refreshed the meat snacking industry with their artisanal flavors and quality tender cuts of meat. In addition to the signature KRAVE Jerky line, the brand also satisfies cravings with the KRAVE Bar and KRAVE Stick.

“By partnering with ZICO and Smartwater, we are excited to have the opportunity to engage and give something back to our consumers in the form of these great prizes,” said KRAVE Customer Marketing Manager, Renee Fuller. “At KRAVE, we pride ourselves on offering our fans a broad spectrum of flavors that are just as bold as they are, and we look forward to seeing how everyone joins the #FINDYOURFIT movement.”

KRAVE products are available in national retailers including Target, Albertson’s, CVS, Rite Aid and the Kroger family of grocery stores. For more information on the KRAVE Find Your Fit promotion, please visit www.kravejerky.com or follow along on Instagram ( @ ) kravejerky dot

*no artificial ingredients, minimally processed

† NO PURCHASE NECESSARY. Open to legal U.S. residents in the 50 United States or District of Columbia, who are 18 years of age or older at the time of entry. Void where prohibited. Find Your Fit Sweepstakes begins at 12:00:00 PM (PT) on 4/1/18 and ends at 11:59:59 PM (PT) on 6/30/18. Visit www.kravejerky.com/fyf for official rules. Sponsor: KRAVE Pure Foods, Inc.

About KRAVE Pure Foods, Inc.
From the celebrated vineyards, coveted micro-climates and renowned gourmet outposts of California wine country comes, of all things, KRAVE. Founded in 2009, KRAVE Pure Foods, Inc. is a leading producer of artisanal-style meat and poultry snacks, located in Sonoma, CA. KRAVE represents a protein renaissance. From the original KRAVE Jerky, to the KRAVE Bar and KRAVE Stick, each item is made using high-quality ingredients and a proprietary process that produces a signature tender texture. Ranging from sweet and tangy to savory and spicy, the innovative KRAVE flavor profiles appeal to everyday jerky lovers and to the discerning palates of today’s food-savvy, health-conscious gourmands. KRAVE is now part of The Hershey Company after its acquisition in 2015 and continues to be headquartered in Sonoma. For more information on KRAVE, please visit www.kravejerky.com.

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