Kotak Mahindra Group wins the first ever IPRCCA 2011 awards for their Im25.in campaign ideated and executed by WATConsult

WATConsult built an Intra Social Network - Im25.in to engage employees of Kotak Mahindra Bank towards the 25 years celebrations. End Quote

(1888PressRelease) March 31, 2011 - Kotak Mahindra Group, one of India's most reputed financial conglomerates, won the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011 for their Im25.in digital campaign. Ideated and executed by WATConsult, a social media conversation consulting firm, Im25.in won at the exchange4media awards in the category of Best use of Corporate Communications within an organization. This award recognizes the contribution of the internal communications team in integrating information of various divisions and also communicating with key internal stakeholders.

WATConsult Digital Campaign - Im25.in was an intra-social network to internally promote Kotak Mahindra Group's nationwide talent hunt 'Kotak's Got Talent (KGT)', marking their silver jubilee celebration. This platform worked not only for KGT, but also worked as an engagement platform for all Kotak employees across levels, PAN India. Participation for KGT was increased through teaser videos and various contests which also increased user engagement.

Apart from Kotak's Got Talent, a lot of fun activities by means of contests, blog experiences and cricket tournaments were executed for Im25.in. More than 30 Contests, Your Kotak Story, Kotak Cool Spaces, Kotak T25 Super Series, Kotak's Fun Gallery & Let's Celebrate, etc remained the highlights of the site in the last three months. Voting for your favorite Kotak's Got Talent was a huge hit with thousands of votes being cast for each talent. The Social networking part interested Kotakities the most. The response received for the campaign was amazing. With more than 5300 employees on the site, approx 18,000 Board Messages (on profile pages) and 1300 Private Messages been shared, the employees surely interacted more than expected. There were more than 30,000 interactions, 40,000+ views on Videos and thousands of photo uploads from employees, simply proving that Kotakities loved socializing.

Adding to this, the sites look is customized according to current happenings. From a snowy Christmas look to the latest Cricket fever, Im25 remains in sync with the themes that excite members.

Commenting on this achievement an elated Karthi Marshan, Group Head Marketing, Kotak Mahindra Bank said "We are very happy to have won this award. An enthusiastic team, WATConsult has demonstrated good execution strategy. What they brought to the table was good ideas to keep up the engagement on the platform and make employees feel a part of the 25 years celebrations", he added.

Talking about this achievement Rajiv Dingra, CEO WATConsult said, "We feel very proud that our efforts have led Kotak to win this first ever Indian award in the field of communication. As an enterprise it has been constantly our endeavour to add value to our offerings and understand the need of our customers."

Commenting on the industry trend Rajiv said, "Social media has created a fundamental shift in the way people communicate via real-time conversations online. It is not only about Facebook and twitter but 'Engagement' is the key word".

About WATConsult:

WATConsult is the Web 2.0 & Social Media Strategy Consulting arom of WATMedia Pvt. Ltd., a Digital media company that aims to be a thought leader in the WAT (Web, Advertising and Technology) space. Headquartered in Mumbai, India, WATConsult is managed by a young and dynamic team of consultants who also manage a popular blog, WATBlog, which forms a part of the parent company WATMedia Pvt Ltd.
WATConsult started in January 2007 and has since then worked with over 30 clients. This has given WATConsult the experience of guiding several companies in their endeavor to leverage engagements via Web 2.0 and Social Media.

For further information, please contact:

PRaxis Media
Yashoda Karkera: 099300 50101; +91 22 2444184
Jaya: 09833399856; +91 22 2444184
Milind : 07738837400;+91 22 2444184

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